Fleshlight Says La ViVa Lovelight Is Infringing on Patent

AUSTIN, Texas — The makers of Fleshlight-branded products filed suit on Monday against an Australian maker of sex toys marketing a "sperm collection" device similar to their patented device.

Legend Toys, according to Fleshlight's complaint filed at federal court in Austin, has been marketing the La ViVa Lovelight since 2009, and by doing so has been infringing on U.S. Patent No. 5,807,360, which is owned by Fleshlight parent company Interactive Life Forms.

Both the Fleshlight and La ViVa Lovelight are masturbators with penis sleeves intended to recreate the feeling of a real vagina.

Fleshlight in the trademark infringement suit said that it has owned its patent since 1997 and that Legend Toys operators failed to disclose knowledge of the trademark to examiners when they filed for the La ViVa Lovelight trademark in March 2011.

"Defendant ... was aware that registration of La Viva Lovelight trademark was likely to cause confusion, or to cause mistake, or to deceive," the suit said. "Had the U.S. Patent and Trademark Office known of the Fleshlight trademark at the time of ... registration of La Viva Lovelight, the La Viva Lovelight trademark would not have been registered."

As a result, Legend Toys is faced with claims of patent and trademark infringement in the suit.  

Legend Toys, based in New South Wales, Australia, has been selling La ViVa Lovelight on a site it owns, CherryErotic.com.au, and plans on showing off its products at AEE in January, the suit said.

Fleshlight suit asks for compensatory damages and an injunction, as well as a judgment declaring that Legend Toys has infringed the  patent. It also faces demands of trademark cancellation and treble damages.

Interactive Life Forms' general counsel, Matthew Esber told XBIZ that "operations like this essentially are defrauding customers by stealing from companies like ILF."

“In the end those losses impact our product development, operational areas and ultimately they impact our customers, most of which are trying to purchase legitimate products," Esber said. "We’ve taken this action because we strongly believe in defending the intellectual property rights that we’ve worked so hard to create. We think competition is healthy, but competitors should create their own original intellectual property, not steal ours.”

Officials from Legend Toys were unavailable for comment.

View Fleshlight's lawsuit filed at U.S. District Court in Austin

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Texas Resumes AV Lawsuit Against Aylo Following SCOTUS Decision

A district court judge in Texas has unfrozen the state’s $1.6 million lawsuit against Aylo for allegedly failing to comply with age verification requirements, Bloomberg Law is reporting.

Blush Introduces 'Splash' Vibe

Blush has debuted its new duck-themed Splash vibrator.

SVibe Debuts 2 New Vibrators

SVibe has introduced two new vibrators.

JuicyAds Wins Trademark Infringement Case Against Fraudulent Domain

JuicyAds has won its World Intellectual Property Organization (WIPO) case against a website using a similar domain to impersonate the company's site and defraud customers.

ProDx Health Introduces 'Power Femme' Test

ProDx Health has introduced its new Power Femme Home Collection Kit.

Anissa Kate, Jordan Starr Top AEBN for Q2 of 2025

AEBN has published its top-selling stars for the second quarter of 2025, with Anissa Kate landing atop the leaderboard for straight theaters and Jordan Starr heading up the gay rankings.

Orion Expands Cottelli 'Accessoires' Line

Orion Wholesale has introduced five new “It” pieces from its Cottelli Accessoires line.

ANME Wraps With Product Drops and Partnerships

ANME wrapped on Wednesday, the event’s third day, after delivering a mix of product launches, power meetings and networking — all while preserving the laid-back vibe that attendees say always makes ANME feel like a homecoming.

AEBN Reveals Eva Maxim as Top Trans Star for Q2 of 2025

AEBN has published its top trans stars list for the second quarter of 2025, with Eva Maxim landing atop the leaderboard.

Playharda Wholesale, Secret Dome Ink U.K. Distro Deal

Playharda Wholesale and BDSM brand Secret Dome have signed a deal for UK distribution.

Show More