HUNTINGTON BEACH, Calif. — Sportsheets debuted a new look for its signature Sportsheets Premium collection today.
The brand’s packaging now features matte color palates with polished gold foil inlays, glossy accents, a QR code, and a specially written erotic story introducing the product in a starring role. Each box also features tasteful photography presenting and demonstrating each item with attractive, approachable models.
According to the company, the new luxurious look illustrates the quality and refinement that has made its restraints, strap-on harnesses, positioning tools and accessories retail mainstays for 20 years.
“We were inspired to give our Sportsheets Premium collection a luxurious makeover in order to further convey the brand’s high quality and superior construction from a retail display standpoint,” Sportsheets President Julie Stewart said.
She added, “With just one look shoppers can recognize Sportsheets Premium products as a superior product line and a step above our price-savvy Sex & Mischief collection. This new packaging and our new plan-o-gram options are designed to make a lasting impression and create a memorable shopping experience that will inspire repeat business.”
The new Sportsheets Premium packaging and matching strap-on and restraint plan-o-grams will be available to all retail customers Feb. 15.
For information on ordering the products email info@sportsheets.com, or call (800) 962-4606.
