Google Rumored to Be Launching ISP Business

MOUNTAIN VIEW, Calif. — True to form, search engine giant Google is playing its cards close to the vest amid rumors that it plans to enter the Internet service provider business.

According to a report on Wired News, Google, which has launched a flurry of new products since going public last year, will join the ranks of AOL, Yahoo, Microsoft and Earthlink, among others, as an ISP.

Google, which recently launched Google Checkout — an online payment service — only after denying widespread media reports of its intent to greenlight the venture, denied the ISP report from Wired News.

"Google has no current plans to be an ISP outside of our pilot Wi-Fi projects in Mountain View, Calif. and San Francisco," a Google spokesman, who declined to be identified, said. "Our IPv6 allocation simply reflects planning for the day in the future when the services we currently provide via IPv4 will need to be accessible via IPv6."

IPv6 is an Internet protocol designed to solve the shortcomings of IPv4, which will eventually run out of its 4 billion IP address combinations. IPv6 will offer “340 trillion, trillion, trillion” addresses.

Google sought and was granted a large block of IPv6 addresses last year by the American Registry of Internet Numbers (ARIN). The company also has purchased unlit optical cable — known as dark fiber — which is a key building block in establishing data networks.

ARIN’s director of external affairs Richard Jimmerson confirmed that Google had met the criteria to become an ISP.

Google’s IPv6 acquisitions last year were equivalent to potential rivals Earthlink and SBC.

While many analysts and industry watchers appear convinced that Google will be an ISP sooner than later, Michael Gartenberg, resource director at Jupiter Research sees things differently.

“There are any number of interesting possibilities, but I don't think they'll be getting into the ISP business — certainly not in the traditional sense of the word," Gartenberg said.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC: California's Device-Based AV Law Does Not Apply to Adult

The Free Speech Coalition (FSC) put out an advisory today explaining that California's new device-based age verification law does not apply to adult websites.

Elevated X Announces New Template Solutions

Elevated X has announced the launch of its new template framework.

Reena Sky Launches New Paysite

Reena Sky has launched her new official paysite, ILoveReenaSky.com.

NextGen Payment Joins ASACP as Corporate Sponsor

NextGen Payment has signed on as the latest corporate sponsor for the Association of Sites Advocating Child Protection (ASACP).

Lauren Phillips, Derek Kage Cap AEBN's Top Stars for 3rd Quarter of 2025

AEBN has revealed its most popular performers in straight and gay theaters for the third quarter of 2025.

XBIZ 2026 Conference to Debut All-New Company Lounges, Community Track

The event website for XBIZ 2026 is now live, unveiling details for North America’s largest adult industry conference, including two all-new show features: Company Lounges and a Community Track.

Mymember.site Integrates VR Functionality

Mymember.site has added virtual reality playback capability to its website management platform.

Texas Patti to Launch Fetish Platform 'EmpireDom'

Performer and content creator Texas Patti is launching a new platform for doms and fetish creators, EmpireDom.com.

Ohio AG Threatens Action Against 'Major' Adult Sites Over AV Law

Ohio Attorney General Dave Yost announced today that his office is sending "notice of violation" letters to 19 adult websites for failure to comply with the state's recently enacted age verification law.

Chaturbate Announces 2025 Music Contest Winners

Chaturbate has revealed the winners of its 2025 music competition.

Show More