PAY4 to Reintroduce Payment Services at January Shows

LOS ANGELES — will kick off the new year with a reintroduction into the adult space through participation at two adult entertainment conferences held in January.

Staff from the alternative payment provider will be on hand at the XBIZ 360 Digital Media conference, Jan. 9-12, in Los Angeles and Internext Expo in Las Vegas, Jan. 13-15. is in the running for Alternative Billing Company of the Year at the 2013 XBIZ Awards being held Jan. 11.

PAY4 officials say they are on track to become the No. 1 payment service provider, specifically focused on alternative payments. The company recently set its sights on adult merchants, online dating and gaming.

Among the new products that PAY4 will introduce are online banking transfer (through SOFORT, Giropay, iDeal, przelewy24, etc.), SEPA (single European payment area) Direct Debit, a combination of online banking transfer and SEPA Direct Debit and a payment guarantee

PAY4 also will have additional alternative payment options available upon request, such as PayPal and PaySafeCard. All of the company’s expanding offerings will be available through one single interface — the new PAY4 gateway.

In addition, Pay4 will have a licensing environment product in place for companies that are starting or already have started a PSP or IPSP business.

Pay4’s SEPA Direct Debit allows non-European providers of digital products and services to market their services across borders in Europe.

SEPA Direct Debit, available in 32 countries, allows cashless payment transactions for European customers with a single simple online payment method. 

The unique combination of online banking transfer and SEPA Direct Debit or direct debit will satiate the needs of various adult business models, company officials say. It enables trials, recurring and cross selling, among other options in up to 10 countries.

Additionally, PAY4 will soon be able to offer a payment guarantee for merchants and also will soon offer an (i)PSP license product that will appeal to companies handling third-party payment business. PAY4 will facilitate in establishing a license environment for merchants.

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