Lovehoney Announces Fifty Shades of Grey Official Collection

BATH, England — Lovehoney is currently taking pre-orders for the official range of Fifty Shades of Grey merchandise developed in association with author E L James.

Lovehoney says it has worked closely with author E L James to make sure the range perfectly recreates the items used by Ana and her billionaire lover Christian Grey.

“This range is what I always imagined while I was writing Fifty Shades of Grey, I’m so excited that the toys I described in the books have come to life and can now be enjoyed around the world," James said in a press release.

The range will be available in stores and online throughout Europe and Australia in time for Christmas, manufactured and distributed by Lovehoney, the U.K.-based “sexual happiness people.”

"We’re thrilled to have worked with E L James to develop the Fifty Shades of Grey range,”Lovehoney co-founder Neal Slateford said. “The Trilogy has introduced generations of women to the joys of pleasure products. Now at last they can buy a range that truly reflects the world of Christian Grey and Anastasia Steele.”

With names inspired by passages from the books, the official collection offers items ranging in price from $15 to $60. The initial range of 20 products includes: Inner Goddess Silver Pleasure Balls, You. Are. Mine. Metal Handcuffs, Submit To Me First Time Bondage Kit, All Mine Deluxe Satin Blackout Mask, Sweet Sting - Riding Crop, and the Twitchy Palm Spanking Paddle.

The Fifty Shades of Grey official collection is, discreet and couple-friendly. Products are supplied with a luxurious storage bag and each comes with suggestions for use and tips on introducing the items into a relationship.

Lovehoney says the Fifty Shades of Grey range will give high street retailers a welcome boost in a tough economic climate.

“Mainstream retailers have traditionally been nervous about adding intimate accessories to their product ranges,” says Slateford. “Lovehoney’s Fifty Shades of Grey range will give them the perfect opportunity to introduce their customers to the products they have enjoyed reading about.”

The Fifty Shades of Grey range will be distributed by Lovehoney's new business-to-business division Omora.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Onahole Debuts New 'Aska Mai' Love Torso

Pleasure brand Onahole has introduced its new Aska Mai love torso.

Nothosaur Marks Pride Month With Rainbow-Colored Pleasure Products

Pleasure brand Nothosaur has introduced its rainbow color series of fantasy dildos for Pride month.

ULoversDoll Debuts Transgender Love Dolls

ULoversDoll has introduced a new line of transgender dolls from its Dolls Castle collection.

Unpacking the Pleasure Industry's Friend-or-Foe Status With Mainstream Outlets

Over the years, pleasure products have increasingly made their way into big-box stores and mainstream marketing channels. As a result, brands now face a complicated balancing act.

We-Vibe to Launch Retail Summer Sales Contest

We-Vibe has announced its Summer Sales contest for all North American retail staff members, running from July 3 through Aug. 7.

Onahole Debuts New 'Cow Gal' Love Torso

Pleasure brand Onahole has introduced its new Cow Gal love torso.

Orion Debuts New Weighted Pelvic Floor Trainer From 'You2Toys' Line

Orion Wholesale has introduced a new weighted pelvic floor trainer from its You2Toys line.

Howl Marks Successful Fundraising Campaign

Wellness brand Howl has announced the success of its crowdfunding goal of £370,000.

Male Power Debuts New 'Oh Snap!' Collection

Male Power has introduced the Oh Snap! line of men’s underwear.

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

Show More