MONTREAL — AdXpansion, a global leader in targeted advertising for the adult market, announced Monday that it has tapped Les Parsons as the latest marketing hire for the expanding company.
A former art director, Parsons brings more than 15 years experience to AdXpansion, having previously led creative campaigns for marketing departments in both the cloud computing and casual gaming sectors.
As the Marketing Coordinator, Parsons will assist AdXpansion's Vice President Nigel Williams in the development of new marketing collateral, as well as manage the day-to-day functions of the marketing department.
“I enjoy picking up new skills,” Parsons said. “I’ve always worked closely with corporate marketing, and I look forward to learning about the technical side of tracking and optimizing ad campaigns from industry experts.”
“Once Les translates his creative talents to our needs, I'll be able to devote even more time to new project development," Williams said. "That will help grow our business and ultimately improve the experience of our client companies."
In addition to his marketing experience, Parsons also brings a diverse history in sales, customer service, and design. He recently designed the branding for the beta launch of a Montreal-based social networking start-up, which has gone on to become a finalist at the TechCrunch50 awards.
“Mr. Parsons has certificates in everything from computer programming and cartooning, to personal training and Japanese conversation. We’ll give him plenty more to learn about here at AdXpansion!” Williams joked.
Since their launch in late 2009, AdXpansion has successfully built their brand by providing innovative features such as targeting adults using keywords, their first-to-market in-player ad solution, and an XML feed for their exclusive text ads with images. They recently launched a powerful optimization tool that offers advertisers greater control over their ad spending.
Parsons can be reached at les@adxpansion.com. For more information on AdXpansion, visit AdXpansion.com.