PALM BEACH GARDENS, Fla. — A Luxembourg company backed by a number of investors and entrepreneurs has secured more than 40 .XXX premium names and has plans to make a major impact in the adult entertainment space.
The .XXX names in the $650,000 deal between IRIS SARL and .XXX operator ICM Registry include Hentai.xxx, Sluts.xxx and Cougars.xxx, among others.
IRIS said it is investing significant resources to produce unique and original content coupled with a strategic approach to become a leading adult brand. Some of the IRIS sites already are active.
“We have followed .XXX for several years, and it is an obvious choice for our investment group, " an IRIS executive said in a statement. "We were able to acquire some powerful keyword domains, and we are totally in step with the .XXX messaging and position of responsibility.
"We will continue that highly professional theme when it comes to customer support and billing. Internet users across the globe will rapidly become aware of the new letters to the ‘right of the dot’ given the release of hundreds, if not thousands of TLDs, over the coming years. .XXX clearly identifies the content as adult.”
ICM Registry Vice President Steve Winyard said the IRIS-.XXX domain deal effectively creates a new player with deep pockets in the adult entertainment biz.
"[T]he availability of premium .XXX names has allowed a new player with significant resources and skill sets, to enter the adult space, and we look forward to the development of these sites over the next few months,” Winyard said.
In separate news, ICM Registry officials plan on debuting Search.xxx on Thursday at the consumer show Sex on the Beach Expo in Miami.