Vivid Entertainment Launches Apple iPhone, iPad App

LOS ANGELES — Vivid Entertainment launched "Vivid Touch," today, a browser delivered, gesture-based web app for Apple smartphones and tablet devices.

The company said the new offering can be used with the iPhone 5 which made its debut this month.

"Up to now it has been notoriously difficult to create adult-related web apps for Apple products, but we have found a way to do it," Steven Hirsch, founder and co-CEO of Vivid Entertainment said.

He added, "Vivid Touch is browser delivered, gesture-based and does not require downloading of an application from a store, and no programs need to be installed by the user. The Vivid Touch web application is unique, allowing the smartphone and tablet user to access content quickly, with amazing clarity and ease of use. We're rolling it out first for Apple products, but an Android version is in development."

Vivid said the app features a full web based navigation suite and is the latest "Vivid Everywhere" tool that enables fans to access Vivid movies and other content via the browsers on their smartphones and tablets.

Being cloud-based, the app does not take up storage space on the user’s mobile device or tablet.

The intuitive app allowss access to entire movies, 9,500 individual scenes and bonus offerings, all free to Vivid website members.

Hirsch said the product automatically updates, so users don't have to worry about downloading the latest improvements. "Our customers with high resolution screens can now enjoy Vivid products in the same way they do other applications, without going to an app store. We've always been ahead of the curve in both quality and delivery of content and this is the latest example of our technology leadership in the adult sector."

The company said that users of the beta release of Vivid Touch have been invited to provide feedback to @VividCorp or vividbeta@vivid.com.

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