Hustler Novelties, Electric Eel Ink Licensing Agreement

BEVERLY HILLS, Calif. — New York-based Electric Eel has been named the global licensee for the Hustler brand of sex toys and related novelties.

Hustler Novelties, a division is LFP Inc., and Electric Eel Inc. today announced they have signed a long-term licensing agreement. Since 2008 Electric Eel has been the licensee for Hustler Lingerie, which covers lingerie, sleepwear, men's underwear and women's shoes.

"We are extremely excited about our new licensing deal with Hustler," Electric Eel President Elan Rofe said. "We have a long-term plan for success, and are confident that we will bring many new and innovative ideas to the market. It is our goal to improve the outlook of the retail landscape and make a direct impact on distributors and retailers with Hustler Toys. With the help and guidance of the team at LFP, I am confident that the line will grow to be one of the biggest in the business after a short time. Our immediate initiatives are to identify existing best-sellers to insure continuity of sales to existing channels and to develop category by category until we have covered the entire spectrum of products. We look forward to introducing the new lines, and would encourage anyone with any questions to email at"

Electric Lingerie was founded in May 2003 and is today known as a premier international supplier of high quality lingerie and adult products.

"We're thrilled to expand our relationship with Electric Eel," said Theresa Flynt, executive vice president of Flynt Management Group. "Their track record with our Hustler licensed products has been terrific, and we're looking forward to working with them to take out novelties business to new heights around the world."

For more information, visit


Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Magic Silk Releases 'Flirty Hearts' Line

Magic Silk has debuted the new Flirty Hearts collection that pairs embossed stretch mesh with gold heart chain hardware.

Shunga Debuts Updated 'Kissable Massage Powder,' 'Garden of Edo' Collection

Two of Shunga’s first-ever released products, its kissable body powder and the Garden of Edo collection, have been given a new look.

'Sex and Your Stars' Author Stefanie Iris Weiss to Moderate #SexTalkTuesday

Writer, astrologer and sexologist Stefanie Iris Weiss will serve as special guest moderator on this week's edition of the Twitter-based chat show #SexTalkTuesday, where she will discuss her forthcoming book, “Sex and Your Stars: A Sexologist’s Guide to the Erotic Energy of the Zodiac."

Lovense Releases 'Tenera 2' Suction Toy

Lovense has released the new Tenera 2 suction clitoral stimulator.

Holiday Products to Distribute Doxy in North America

Pleasure products distributor Holiday Products has announced its semi-exclusive distribution agreement with Doxy.

The Deviate Network Releases 'DV8 Dare Pandora's Box Fantasy' Glory Hole Booth

The Deviate Network has debuted Pandora’s Box Fantasy Booth, a customizable and portable glory hole booth.

B Swish Debuts 'Beauty Edition' Vibrator Line

B Swish has introduced its new Beauty Edition line of vibrators.

Orion Adds 3-in-1 Vibrator to Couples Choice Line

Orion Wholesale has added the RC 3-in-1 vibrator to its Couples Choice line.

Womanizer Celebrates 10th Anniversary With Global Sales Contest

Womanizer has launched a global sales contest for retailers in honor of its 10th anniversary.

Screaming O Reports Success of 'Premium Remote Egg'

Screaming O Pleasure Products reports that its Premium Remote Egg has climbed to the upper echelons of its Top 30 Best Sellers list within the past 18 months.

Show More