Hustler Novelties, Electric Eel Ink Licensing Agreement

BEVERLY HILLS, Calif. — New York-based Electric Eel has been named the global licensee for the Hustler brand of sex toys and related novelties.

Hustler Novelties, a division is LFP Inc., and Electric Eel Inc. today announced they have signed a long-term licensing agreement. Since 2008 Electric Eel has been the licensee for Hustler Lingerie, which covers lingerie, sleepwear, men's underwear and women's shoes.

"We are extremely excited about our new licensing deal with Hustler," Electric Eel President Elan Rofe said. "We have a long-term plan for success, and are confident that we will bring many new and innovative ideas to the market. It is our goal to improve the outlook of the retail landscape and make a direct impact on distributors and retailers with Hustler Toys. With the help and guidance of the team at LFP, I am confident that the line will grow to be one of the biggest in the business after a short time. Our immediate initiatives are to identify existing best-sellers to insure continuity of sales to existing channels and to develop category by category until we have covered the entire spectrum of products. We look forward to introducing the new lines, and would encourage anyone with any questions to email at info@hustlerlingerie.com."

Electric Lingerie was founded in May 2003 and is today known as a premier international supplier of high quality lingerie and adult products.

"We're thrilled to expand our relationship with Electric Eel," said Theresa Flynt, executive vice president of Flynt Management Group. "Their track record with our Hustler licensed products has been terrific, and we're looking forward to working with them to take out novelties business to new heights around the world."

For more information, visit HustlerToys.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Introduces 'Golden Dawn' Dildo From Avant Line

Blush has debuted the Golden Dawn dildo from its Avant Collection.

Orion Debuts 'Nodding Head' Vibe From Sweet Smile Line

Orion Wholesale has introduced the Vibrator With a Nodding Head from its Sweet Smile line.

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Motorbunny Debuts 'Grip' Stroker Attachment

Motorbunny has introduced its Grip stroker sleeve attachment for its sex machines.

SOS Distribution Names Jake Solorzano Account Executive

SOS Distribution has appointed Jake Solorzano as its new account executive.

Show More