Hustler Novelties, Electric Eel Ink Licensing Agreement

BEVERLY HILLS, Calif. — New York-based Electric Eel has been named the global licensee for the Hustler brand of sex toys and related novelties.

Hustler Novelties, a division is LFP Inc., and Electric Eel Inc. today announced they have signed a long-term licensing agreement. Since 2008 Electric Eel has been the licensee for Hustler Lingerie, which covers lingerie, sleepwear, men's underwear and women's shoes.

"We are extremely excited about our new licensing deal with Hustler," Electric Eel President Elan Rofe said. "We have a long-term plan for success, and are confident that we will bring many new and innovative ideas to the market. It is our goal to improve the outlook of the retail landscape and make a direct impact on distributors and retailers with Hustler Toys. With the help and guidance of the team at LFP, I am confident that the line will grow to be one of the biggest in the business after a short time. Our immediate initiatives are to identify existing best-sellers to insure continuity of sales to existing channels and to develop category by category until we have covered the entire spectrum of products. We look forward to introducing the new lines, and would encourage anyone with any questions to email at info@hustlerlingerie.com."

Electric Lingerie was founded in May 2003 and is today known as a premier international supplier of high quality lingerie and adult products.

"We're thrilled to expand our relationship with Electric Eel," said Theresa Flynt, executive vice president of Flynt Management Group. "Their track record with our Hustler licensed products has been terrific, and we're looking forward to working with them to take out novelties business to new heights around the world."

For more information, visit HustlerToys.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey Play Box, Planned Parenthood Arizona Partner for 'Just the Tip' Wellness Workshop

Honey Play Box and Planned Parenthood Arizona recently partnered for “Just the Tip: A Pleasure-Based Workshop.”

Je Joue Names Ian Kulp Head of Global Wholesale & Brand

Pleasure brand Je Joue has appointed Ian Kulp as its new head of global wholesale and brand.

Sportsheets Releases New Training Video for 'Peaches 'n CreaMe' Collection

Sportsheets has released its latest training video, titled "Peaches ’n CreaMe," hosted by Brand Ambassador Rin Musick.

Full Circle Names Stefanie Neumann Sales Account Executive

Pleasure brand Full Circle has appointed Stefanie Neumann as its new sales account executive.

Pjur Sponsors Düsseldorf's Sex Now Exhibition

Pjur is sponsoring Sex Now Exhibition at NRW-Forum in Düsseldorf, running through May 3, 2026.

Angelface Baddies Debuts 'Daddies for Baddies' Line

Wellness brand Angelface Baddies has introduced its new Daddies for Baddies line of men's wellness products.

Orion Debuts 'RC Vibrating Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Vibrating Butt Plug with Flexible Arms from its Anos line.

Playharda Wholesale, Pure Envy Ink European Distribution Deal

Playharda Wholesale has signed a deal with pleasure brand Pure Envy for distribution in the U.K. and Europe.

XR Brands Launches 'Creature Cocks' Line

XR Brands has introduced its new Creature Cocks collection of men's underwear.

Tenga Launches 2025 Christmas Advent Calendar

Pleasure brand Tenga has launched a 2025 Christmas Advent calendar, now available for pre-order.

Show More