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GameLink Launches Gay Affiliate Portal

SAN FRANCISCO — In a move to expand its retail base to a broader range of customers, adult online retailer GameLink Partners has launched a new gay section for its affiliate portal.

“We want to let gay webmasters in adult know that GameLink Partners is a program for them,” said GameLink webmaster program manager Lyndi Buchanan. “If you cater to gay traffic, we have many options available to you, including niche, porn star or studio-related stores.”

According to Buchanan, GameLink affiliates can choose between creating custom stores for their gay traffic or sending their traffic directly to ManShop.com — the company’s own online gay shop.

GameLink, which opened its doors in 1993, sees the gay market as a growing sector that it can reach with its gay product.

“Our stores are the highest converting stores and keep your customers coming back for more,” Buchanan said. “Our huge catalog of video-on-demand, DVDs, toys, leather and apparel will help you maximize sales and get the most out of your traffic. Essentially, we want webmasters in gay adult to know that we cater to them, too.”

Those interested in joining GameLink Partners should contact the company via email at glpartners@gamelink.com.

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