Adam & Eve Offers Snapshot Analysis of Sex Toy Market

HILLSBOROUGH, N.C. — People spend $15 billion a year on sex toys, 44 percent of women between the ages of 18 and 60 have used the products and Wyoming is the No. 1 state in sex toy purchases per capita.

Those are some of the findings from Adam & Eve’s consumer-friendly independent research, “Scandalous Facts You Didn’t Know About Sex Toys” that appears on the company website.

“Gone are the days when sex toys were a taboo topic predominantly associated with a shady porn industry. Sex toys are set to match smartphone sales in the next 10 years, and much of this is due to the increasing salaries and freedom of women in America over the past few generations,” the introduction to the clever infographic states.

Some of the more interesting stats include a brief history of the vibrator — “the most popular sex toys” — with a gold, diamond-crusted pleasure wand priced at $55,000.

The chart also acknowledges that the “Rabbit”  is still today's most popular vibrator, and not surprisingly, the “Fifty Shades of Grey” phenom has sparked a surge in sex toy store sales, especially in BDSM gear.

There was some bad new for husbands. Married women are more than twice as likely to use a vibrator according to Adam & Eve.

And it appears that the lower population and colder states — Wyoming, Alaska, North Dakota, Montana, Idaho, Vermont, Maine and New Hampshire — all made the top 10 in sex toy sales, suggesting that staying indoors has its amorous advantages.

“Liberal” states like California and New York surprisingly didn’t make the top 10 cut in sales, according to the research.

Although 78 percent of women said they’ve used a vibrator, they also said they were in a relationship, which begs the obvious questions “Are their partners not doing it right,” or “Do girls just wanna have more fun?”

And if fun's the goal, toys play a large part. At least 20 percent of the women that responded said they masturbated once a week, and a healthy 60 percent own and use a sex toy.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Introduces 2 New Vibrating Wands

Blush has debuted two new oscillating wand vibrators, Juno and Sage.

XBIZ Retail Retreat Miami Set for May 4-8

The summer edition of XBIZ Retreat Miami will take place May 4-8, welcoming attendees back to the Grand Miami Beach Hotel’s oceanfront setting and marking the latest installment of the all-inclusive, invitation-only B2B retail event.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced five new pleasure products from its Beau Coeur collection.

Orion Debuts 'Masturbator 11'

Orion Wholesale has introduced Masturbator 11 from its What You Never Expected (WYNE) line.

Tenga Debuts 2 New Vibrating Cock Rings

Pleasure brand Tenga has introduced its new paiRING and paiRING+ vibrating cock rings.

Calvista Now Shipping 'Romp' Line From WOW Tech

Calvista has reintroduced WOW Tech’s Romp line of pleasure products to the Australian and New Zealand markets.

OTouch Debuts 'Inscup 4' Stroker

OTouch has introduced its Inscup 4 masturbator.

Full Circle Introduces 2 New Display Planograms

Full Circle has debuted new display planograms for its jewelry line and its bullet vibe collection.

Creative Conceptions Debuts 'Skins' Non-Latex Condoms

Creative Conceptions has introduced the new Skins line of non-latex condoms.

Rouge Group Taps Sean Macauley for Global Sales Manager

U.K. pleasure brand Rouge Group has appointed Sean Macauley as its new global sales manager.

Show More