Adam & Eve Offers Snapshot Analysis of Sex Toy Market

HILLSBOROUGH, N.C. — People spend $15 billion a year on sex toys, 44 percent of women between the ages of 18 and 60 have used the products and Wyoming is the No. 1 state in sex toy purchases per capita.

Those are some of the findings from Adam & Eve’s consumer-friendly independent research, “Scandalous Facts You Didn’t Know About Sex Toys” that appears on the company website.

“Gone are the days when sex toys were a taboo topic predominantly associated with a shady porn industry. Sex toys are set to match smartphone sales in the next 10 years, and much of this is due to the increasing salaries and freedom of women in America over the past few generations,” the introduction to the clever infographic states.

Some of the more interesting stats include a brief history of the vibrator — “the most popular sex toys” — with a gold, diamond-crusted pleasure wand priced at $55,000.

The chart also acknowledges that the “Rabbit”  is still today's most popular vibrator, and not surprisingly, the “Fifty Shades of Grey” phenom has sparked a surge in sex toy store sales, especially in BDSM gear.

There was some bad new for husbands. Married women are more than twice as likely to use a vibrator according to Adam & Eve.

And it appears that the lower population and colder states — Wyoming, Alaska, North Dakota, Montana, Idaho, Vermont, Maine and New Hampshire — all made the top 10 in sex toy sales, suggesting that staying indoors has its amorous advantages.

“Liberal” states like California and New York surprisingly didn’t make the top 10 cut in sales, according to the research.

Although 78 percent of women said they’ve used a vibrator, they also said they were in a relationship, which begs the obvious questions “Are their partners not doing it right,” or “Do girls just wanna have more fun?”

And if fun's the goal, toys play a large part. At least 20 percent of the women that responded said they masturbated once a week, and a healthy 60 percent own and use a sex toy.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adam & Eve, We-Vibe to Launch Pop-Up Tour

Adam & Eve and We-Vibe have partnered for the nine-city “Experience an Ourgasm” pop-up tour, kicking off July 18.

Salorein Debuts 'Sabrina' Suction Torso

Pleasure brand Salorein has released its new "Sabrina" suction torso.

Toendi Debuts 'Pandora' Stimulator

Toendi has unveiled its new Pandora clitoral stimulator.

Beisar Introduces 'Phantom' Dildo

Beisar has debuted its Phantom fantasy dildo.

Full Circle to Debut New Pleasure Products at ANME

Full Circle will introduce its new AI companion love dolls and head-equipped torso dolls at ANME trade show, running July 12-15 at the Burbank Marriott.

Our Erotic Journey Rolls Out Store Locator Site Feature

Our Erotic Journey (OEJ) has debuted its new Store Locator feature on its website and app.

Zalo Signs Distro Deal With ECN

Zalo has inked a deal with East Coast News (ECN) for U.S. distribution.

Toendi Debuts 'Aurora 2' Vibe

Toendi has unveiled its new Aurora 2 vibrator.

Je Joue 'ILY G-Spot Wand' Featured in Vice Review

Je Joue’s ILY G-Spot Wand has been named Best G-Spot Wand in a new round-up of the best wand vibrators on Vice.com.

Beisar Introduces 'Pelor' Anal Vibe

Beisar has debuted its Pelor vibrating anal pleasure product.

Show More