PETA Taps Sunny Leone for Indian Campaign

MUMBAI, India — You’d never expect adult star Sunny Leone to advocate less sex, but that’s exactly what she’s doing in a new ad campaign by India’s People for the Ethical Treatment of Animals (PETA).

Of course the aim is to neuter dogs and cats.

Leone, who will appear in the new Bollywood erotic thriller “Jism 2,” due to premiere on Aug. 3 is doing the “Too Much Sex Can Be a Bad Thing” campaign for free.

She said if people allow their pets to have “too much sex” and they are not sterilized, the streets of India would be flooded with strays, especially considering a number of Indians are now seeking pedigree breeds.

Leone said in a PETA statement, “I believe in not buying — and adopting. And it’s because there’s so many dogs out there that need a home, that were left on the streets. They just need that love, and if you can rescue an animal, then that’s one of the greatest gifts you can give.”

She added: “I believe that every single dog should be spayed and neutered. You don’t want to continue the cycle of homeless dogs or cats. And spaying and neutering also keeps them healthy. It prevents them from having different diseases that they can get if they are not.”

The star shares her home in Los Angeles with two rescued dogs.

According to India’s Wall Street Journal, strays account for the majority of India’s 19 million dogs and are blamed for spreading rabies to about 20,000 people, as well as more than 60 percent of dog bites every year.

Stray animals are causing a heated public debate that’s prompted Leone not only to add her voice to the problem, but the "Jism 2" producers are donating her wardrobe "including sexy lingerie worn by Leone in the film" to a PETA auction.

A PETA spokesman said that the money collected for the auction will be used to “create awareness for the welfare of homeless dogs in India.”

This is Leone’s first pro bono gig. Since her rise to Indian celebrity she has also endorsed Manforce Condoms and Chaze Mobile and has signed on to star in the sequel to the horror-thriller film “Ragini MMS 2.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Penthouse Names Hazel Winters August's 'Pet of the Month'

Penthouse Magazine has named Hazel Winters as Pet of the Month for August.

Bree Mills Wraps Production on Pure Taboo Thriller 'The Secrets We Share'

Adult Time has announced that production has wrapped on the thriller, "The Secrets We Share," written and directed by studio CCO Bree Mills.

Evil Angel Drops Angelo Godshack's 'Hardcore Gangbangs 4'

Evil Angel has released director Angelo Godshack’s “Hardcore Gangbangs 4.”

Sabien DeMonia Stars in Latest From Brazzers

Sabien DeMonia stars with Jordi El Nino Polla and Danny D in the latest release from Brazzers, titled “Double Stuffed Sabien.”

Connie Perignon Makes Her Deeper Debut

Connie Perignon has made her debut for Vixen Media Group (VMG) studio imprint Deeper, alongside Kazumi and Anton Hardon in “Bare Witness.”

Kaci Kennedy Makes Her WIFEY Debut

Creator Kaci Kennedy stars with her husband Dakota Sexton and Chocolate Rod in the latest release from Vixen Media Group studio imprint WIFEY.

Bad Bella Makes Her New Sensations Debut

Bad Bella has made her New Sensations debut, starring alongside Danny Mountain.

Siri Dahl and Friends to Host 2nd 'Corn Telethon'

Siri Dahl will host the second 12-hour "Corn Telethon" livestream with several of her friends from inside and outside the industry on Thursday, Sept. 4.

Keiran Lee Gets Star Send-Off from Brazzers Ahead of UK Homecoming

Keiran Lee is coming home. Two decades after moving from England to the United States to sign an exclusive contract with Brazzers, the award-winning performer is moving back to the U.K. this week along with his wife, fellow performer Kirsten Price, and their three children.

Lady Dee Stars in Latest From Immoral

Lady Dee stars with Paul Stalker and Charlie Dean in a new three-part release from Immoral Productions.

Show More