The site operates on both a PPV and monthly membership business model and was unveiled today at the International Mr. Leather event in Chicago. MustangStudiosVOD.com offers customers both streaming and download options. The site is updated daily with fresh content.
“The ideal Mustang man is rough and handsome as opposed to a pretty boy,” NakedSword.com CEO and President Tim Valenti told XBIZ. “This site is highly customized and the first in a series of products we’re building with them. This VOD site is built, designed and managed by us. We look at our content providers as more than that. We see them as real partners, and together we can build something special.”
Falcon rebranded Mustang Studios in March with the release of two volumes of “Trapped.” NakedSword.com will host and manage the new VOD site.
“MustangStudiosVOD.com is a key part of the relaunch of the Mustang Studios brand, and we’re proud to partner with Falcon Entertainment on it,” Valenti said. “MustangStudiosVOD.com is more than white label theater. It’s a wholly customized site designed to meet the needs of both the Mustang brand and the Mustang consumer.”
NakedSword has been busy creating customized VOD sites under its NSPresents theater label, producing sites for Michael Lucas and Unzipped Magazine.
“Online access to adult content is very important to the consumer we target with the Mustang brand, so having a comprehensive VOD site was imperative,” Todd Montgomery, CEO of Falcon Entertainment, said. “NakedSword’s ability to customize theaters is unrivalled, and their understanding of our brand was crucial to this project.”
NakedSword says the company plans to have a blockbuster summer with many more high-profile studio partners.