Fun Factory Debuts New Packaging

BURBANK, Calif. — Fun Factory unveiled its newly revamped German-made packaging at this weekend’s ANME Show.

The new packaging is made in Germany and consists of a sleeve and gift box. According the company, Fun Factory’s new packaging is made with soy ink — a metallic champagne color typically used in the automobile industry to paint cars.

 “This new packaging uses zero plastic, a rare metallic color (utilized by the automobile industry only) and a classy interplay of glossy/matte surfaces,” said Emilie Rosan, Fun Factory USA marketing and sales manager. “With this new concept, no light will reflect off the products when they are displayed on the shelves; the outside of the packaging is a removable sleeve displaying a very clear picture of the product, its functionality and benefits. Take it off and you have an intriguing gift box, perfect for offering the product as a present and creating some excitement around that ‘perfect moment’ to come.”

Fun Factory says the new packaging gives a greater perception of the brand’s value.

“All marketing material and key brand visuals have also been updated,” Rosan said. “The branding is now more emotional and products organized as ‘lifestyle’ families, all the while continuing to convey the sense of fun and cheerfulness that Fun Factory is best known for. With this new look, the brand’s perceived value will increase immediately and the buying experience will improve, allowing you to grow your business with us."

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Show More