Sportsheets Promotes Julie Stewart to Company President

HUNTINGTON BEACH, Calif. — After 16 years with the award-winning manufacturer, Julie Stewart of Sportsheets International has been promoted to president.

According to the company, Stewart, will continue to work closely with Sportsheets' top executives and customers, and will continue to oversee the company's sales and marketing, finances and human resources.

Julie joined her brother Tom Stewart, founder and CEO in 1995, and 13 years ago became his business partner and vice president.

 Julie says she enjoys working in the family business and with her husband Ed Hayes, the COO for the company.

Stewart will also continue to manage the company's exponential growth, especially following the recent sales explosion of the Sex & Mischief collection associated with "Fifty Shades” phenomenon.

"I'm grateful every day that I get to work with my brother and my husband as well as our amazing team, great customers and vendors to build something that makes people happy," Stewart said. "Running a small business is exciting, rewarding and challenging, and I'm constantly inspired by Tom, whose visionary, entrepreneurial mind and limitless imagination and generosity are key to the company's success. We have all worked really hard to build Sportsheets into the dynamic and respected company it is ˆ and it's way beyond just Tom and me."

Stewart has done it all at Sportsheets — setting up trade show booths, visiting customers and doing product training, purchasing and product design, and even operating the forklift ("Not a pretty sight," she said). She will continue to balance all of these roles with poise and enthusiasm and with a new level of responsibility that the presidential title will bring, the company says.

"It's an honor to name Julie our president and a delight to know that she'll play an even more integral role in the inner workings of this tight-knit of company," Sportsheets Founder and CEO Tom Stewart said.

Julie Stewart can be reached at julie@sportsheets.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kiiroo Debuts 'PowerShot Case' Stroker Add-On

Kiiroo has introduced the PowerShot Case add-on for its Keon, PowerBlow, and PowerShot Strokers.

LELO Debuts 'Boomerang' Double-Sided Vibrator

LELO has introduced its new Boomerang, the pleasure brand's first double-sided vibrator.

Svakom Debuts 'Klitty' 3-in-1 Vibe

Svakom has introduced its new Klitty three-function vibrator.

Magic Silk Debuts 'Wisteria Mist' Collection

Magic Silk has introduced its new Wisteria Mist line of lingerie.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced three new pleasure products from its Beau Coeur collection.

PinkCherry Launches 'Scream Your Own Name' Campaign

PinkCherry has launched its Scream Your Own Name promotional campaign.

Orion Expands 'Cottelli Fantasy' Line

Orion Wholesale has added six new lingerie sets to its Cottelli Fantasy collection.

Je Joue to Debut Expanded 'ILY' Collection at EroSpain

Je Joue will introduce several new products from its ILY collection at the EroSpain trade show next month in Barcelona.

Magic Silk Debuts 'Daffodil Dreams' Collection

Magic Silk has introduced its new Daffodil Dreams line of lingerie.

Show More