Sportsheets Promotes Julie Stewart to Company President

HUNTINGTON BEACH, Calif. — After 16 years with the award-winning manufacturer, Julie Stewart of Sportsheets International has been promoted to president.

According to the company, Stewart, will continue to work closely with Sportsheets' top executives and customers, and will continue to oversee the company's sales and marketing, finances and human resources.

Julie joined her brother Tom Stewart, founder and CEO in 1995, and 13 years ago became his business partner and vice president.

 Julie says she enjoys working in the family business and with her husband Ed Hayes, the COO for the company.

Stewart will also continue to manage the company's exponential growth, especially following the recent sales explosion of the Sex & Mischief collection associated with "Fifty Shades” phenomenon.

"I'm grateful every day that I get to work with my brother and my husband as well as our amazing team, great customers and vendors to build something that makes people happy," Stewart said. "Running a small business is exciting, rewarding and challenging, and I'm constantly inspired by Tom, whose visionary, entrepreneurial mind and limitless imagination and generosity are key to the company's success. We have all worked really hard to build Sportsheets into the dynamic and respected company it is ˆ and it's way beyond just Tom and me."

Stewart has done it all at Sportsheets — setting up trade show booths, visiting customers and doing product training, purchasing and product design, and even operating the forklift ("Not a pretty sight," she said). She will continue to balance all of these roles with poise and enthusiasm and with a new level of responsibility that the presidential title will bring, the company says.

"It's an honor to name Julie our president and a delight to know that she'll play an even more integral role in the inner workings of this tight-knit of company," Sportsheets Founder and CEO Tom Stewart said.

Julie Stewart can be reached at julie@sportsheets.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More