'Sex In the Shower' Display Contest Winners Announced

HUNTINGTON BEACH, Calif. — Sportsheets International has announced the winners of the second annual Sex In the Shower Display Contest, awarding cash and prizes to Playhouse Adult Superstore, Fairvilla Megastore, Adam & Eve and My Pure Pleasure.

"Sportsheets President Tom Stewart and I want to take this opportunity to personally thank the industry for taking on the 2012 Sex In the Shower April Shower challenge, which began a couple of months ago," Sportsheets Vice President Julie Stewart said. "This was the second year in which we challenged retailers to put their best foot, and displays, forward. We received numerous entries and we're proud to announce our hand-picked winners, who were chosen by an independent industry panel."

First place — and $2,000 — went to Playhouse Adult Superstore in Queensland, Australia; the $1,000 second place prize went to Fairvilla Megastore in Key West, Fla.; the $500 third place winner was Adam & Even in Jacksonville, N.C.; and both best website landing page and best video prizes went to My Pure Pleasure home parties.

"I'm speechless and thrilled," said Playhouse's Kellie Hurley. "We are so surprised to have won the category. Everyone is going to be so excited to hear! We love the entire range of Sportsheets brands. Sex In the Shower does especially well for us. Thank you so much!"

"The girls at the Key West store worked their heinies off," said Fairvilla's Debra Peterson. "They were so excited to create this display! They will be thrilled to hear that all of their hard work won an award! We love all the Sportsheets brands; Sex In the Shower does great for us!"

"The Sex In the Shower in-store display has had a huge impact on sales," said Adam & Eve's Michelle Langille. "Customers are leaving the store with several items and excited about trying Sex In the Shower!"

"A customer called saying she and her husband were discussing Sex In the Shower and wondered where to buy it," said My Pure Pleasure's Tammy Gellner. "She went searching the Internet and found our landing page. She purchased almost the entire line of Sex In the Shower! After our video released, several of her consultants reported that they are experiencing an increase in sales of Sex In the Shower, selling up to eight items per person at each party, including a few up-sells. We are so happy and excited to have won these awards! Thank you so much!"

Sportsheets teamed with retailers for the second annual Sex In the Shower display contest to help add spice, flair and sparkle to their existing displays and help attract new customers to check out bath gels, lotions and other similar body products. The Sportsheets team said it would like to thank each and every store and company who entered the contest.