Wicked Gets Distribution in New Zealand, Australia

LOS ANGELES — Wicked Pictures has announced an exclusive distribution deal for Australia and New Zealand with Vixen Direct.

While this is not the company’s first foray into the Australian and New Zealand markets, Wicked will benefit from a new distribution arrangement that pushes the brand as well as the product this time around, according to Steven Vlottes, vice president of international sales for Wicked Pictures.

“We’ve done New Zealand in the past, but it was hit and miss,” Vlottes told XBIZ. “This opportunity came up and we now have a distributor who will market the titles and the Wicked brand name.”

In order to develop the brand in a part of the world where Wicked previously had a presence on a title-by-title basis, Vlottes tapped Vixen Direct’s CEO Steve Crow, citing his experience with Crow in the past.

“They [Vixen] had distributed some our titles before,” Vlottes said. “We’ve had dealings with them for years. They’re a great company.”

Vixen Direct, which has been distributing adult CD-ROMs since 1993, jumped at the chance to market the Wicked name.

“With Wicked, we have not only obtained very high quality product that has traditionally been under-marketed in this region and has therefore not enjoyed the market presence it should have,” Crow said. “We have formed an alliance with a company that is known for high-end marketing which fits exactly with how we do business. I am very grateful to Steve and the guys at Wicked for putting their faith in us to represent their business in this region.”

Plans for the marketing of the Wicked name are still in the works, according to Vlottes, who estimates that it will take about two months to get the titles into stores in the region, and additional time after that to see how the market responds. Once the market has selected its favorite Wicked products, the company plans to aggressively promote itself by sending its girls to various tradeshows in both Australia and New Zealand.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nadia Jay Stars in Latest From Brazzers

Nadia Jay stars with Mick Blue in the latest release from Brazzers, titled "Fucking the Bath Voyeur."

Blush Introduces 'Splash' Vibe

Blush has debuted its new duck-themed Splash vibrator.

SVibe Debuts 2 New Vibrators

SVibe has introduced two new vibrators.

Tommy Gunn Reflects on His Legendary Past as He Looks to the Future

Tommy Gunn is wearing an eyepatch. It’s not an homage to the classic "Pirates" porn parody franchise, in which Gunn takes on the Johnny Depp role. The eyepatch is a temporary measure to help him deal with a nerve palsy that came out of nowhere several years ago and affects his vision from time to time. Gunn needs his vision. As one of the adult industry’s longest-serving male stars, he still has plenty to look forward to.

Rocco Siffredi Directs New Rebel Rhyder Showcase

Evil Angel has released Rocco Siffredi’s Rebel Rhyder showcase title, "Rebel Meets Rebel."

Shalina Devine Toplines 'Thr3e #7' From Dorcel

Shalina Devine headlines the latest release from Dorcel, titled "Thr3e #7."

Chloe Amour Headlines 'Unfaithful Betrayal 3' From Bellesa Films

Chloe Amour toplines the third volume of “Unfaithful Betrayal” from Bellesa Films.

ProDx Health Introduces 'Power Femme' Test

ProDx Health has introduced its new Power Femme Home Collection Kit.

Misty Addams Makes Her WIFEY Debut

Misty Addams stars with husband Island Boy Brandon and 2024 XMA Europas Male Performer of the Year Christian Clay in the latest release from Vixen Media Group studio imprint WIFEY.

Orion Expands Cottelli 'Accessoires' Line

Orion Wholesale has introduced five new “It” pieces from its Cottelli Accessoires line.

Show More