ATLANTA — Dating Factory announced today that all partners using its white label dating platform now have access to mobile-optimized versions of their websites.
The company said that the change will improve conversions from mobile traffic, an important development given the ever-expanding role of mobile in online dating activities.
“Almost 10 percent of all visitors on our network connect to our partner sites through mobile devices,” Moreno Aguiari, head of U.S. operations said.
He added, “Mobile users stay connected longer than traditional web visitors, with bounce rates 15 percent lower. These are just a few reasons why it’s important for our partners to have the tools they need to convert visitors who prefer mobile devices.”
Last March, Dating Factory worked with select partners to start testing its new mobile-optimized websites and maintained that after very positive results, the decision was made to make the new mobile features available to all partners.
The new mobile-optimized websites can be activated through a partner’s admin panel.
“Once partners activate mobile functionality their dating site’s visitors will see a link for a ‘mobile version’ of the site,” explained Aguiari. “Visitors will have the ability to switch back and forth at will, giving them the choice between the full-featured web layout and the mobile-friendly layout that’s designed for small mobile screens.”
Partners needing set-up assistance can contact Dating Factory support.
For general information about the white label platform visit Datingfactory.us or call (877) 754-4011.