Spartacus Leathers Names Sesha Brown as Brand Ambassador

PORTLAND — Spartacus Enterprises has announced Sesha Brown as its brand ambassador.

Formerly serving as the company’s sales and marketing rep, Brown told XBIZ her new responsibilities revolve around creating a cohesive brand aesthetic that will be apparent in marketing materials, product packaging and more.

“The goal is to build on the recognition Spartacus has built over its 25-year long history with a modern look and competitiveness,” Brown said. “Rather than compromising for lower price points, we’re dedicated to maintaining Spartacus’ quality and branding.”

According to Brown, while Spartacus has already began rolling out its new look, the company is planning a big debut of its revamped brand at October’s eroFame 2012 in Hannover.

Prior to joining Spartacus, Brown worked in the architecture industry designing hotels. Her last project was the Red Rock Casino, Resort and Spa in Las Vegas. It was her skill of creating modern aesthetics that led to her recruitment to Spartacus, she said.

As a Portland native who moved to Los Angeles and returned 10 years later, Brown says she was already familiar and a fan of the Spartacus brand, which simplified the transition.

“It was a big transition but so many of the tools have carried over,” Brown said. “This industry is becoming more sophisticated and so is the buyer. My experience from my past role gives me a different perspective.”

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Wicked Sensual Care Launches Sexual Assault Awareness Campaign

Wicked Sensual Care (WSC) has launched its annual campaign for Sexual Assault Awareness month.

Orion Wholesale Debuts 'Eternal' Collection

Orion Wholesale has introduced the new Eternal collection of vibrators from its You2Toys line.

Wicked Sensual Care Launches 'Menopause Hub'

Wicked Sensual Care (WSC) has launched its new Menopause Hub, dedicated to sex and intimacy during perimenopause, menopause and after.

Eldorado Partners With Pipedream for Next Facebook Live Event

Eldorado and Pipedream are partnering for the next edition of the "Eldorado Presents" Facebook Live series on Tuesday, April 23 at 10 a.m. (PDT).

Adam & Eve Reveals Results of Sex Toy Survey

Adam & Eve has released the results of a new survey asking the question, “How many Americans own a sex toy?”

'Aneros Is...' Global Marketing Campaign Launches

Aneros is rolling out the three-month-long global marketing campaign “Aneros Is..." to highlight the brand's history and role in the sexual wellness industry.

Screaming O Debuts Rechargeable Bullets

Screaming O has introduced a new collection of rechargeable bullet vibrators.

Magic Silk Releases 'Daisy' Line

Magic Silk has introduced its new Daisy line of lingerie from its Exposed collection.

Nasstoys Launches STI Awareness Social Media Campaign

Nasstoys has launched a social media initiative focusing on sexual health and wellness to mark STI Awareness Month.

Liberator Releases 'Ibiza' Collection

Liberator has unveiled its Ibiza collection of sex-positioning shapes.

Show More