China Said to Be Dominating Sex Toy Market

HONG KONG — It may not surprise you, but a report in the Want China Times says that more than half of the world’s adult toys are manufactured in China.

Ng Man-Lun, a Hong Kong-based sexologist and psychiatrist, said it is estimated that more than 50 percent of sex products sold worldwide are made here. He continued to say that the Chinese are big consumers too, as they took a 70 percent market share in 2008.

Sales of adult toys in China passed 100 million yuan, or $15.9 million, in 2008, and the figure is expected to continue growing at 20 percent a year, according to the report.

"The sex products industry is thriving in China," the report said.

The report cited a survey released last year that found that most buyers were men, while most users were women. A customer spent an average 1,823 yuan, or $289, a year on sex products, a 30 percent increase from 2010.

The majority of purchasers were between 20 and 50 years old, and the most popular sex products were sex toys, massage oil and lingerie, the report said.

Within the industry, sex dolls are one of the hottest sellers, with one factory in eastern China's Zhejiang province making an average of 800 dolls a day, according to the Times report. That factory owner said that the facility produced 70,000 dolls in 2010, worth a total of 5 million yuan, or $792,700.

Most of the dolls were sold in major cities in the southern provinces of Guangdong and Fujian, as well as in Beijing, while some were also exported to South Korea, Japan and Turkey, the factory owner said.

China's first sex shop, an outlet that opened in Beijing in 1993, started a trend and similar stores have popped up nationwide.

Now, China can count on more than 1,000 factories that produce sex toys and novelties. The industry, the report said, is almost completely free of government regulations.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Double Vibrator' From Couples Choice Line

Orion Wholesale has introduced the Double Vibrator from its Couples Choice line.

Orion Debuts 1st Christmas Collection From Cottelli Lingerie Line

Orion Wholesale has introduced the first Christmas Collection from its Cottelli Lingerie line.

Honey Play Box Introduces 'Vibrosa' Egg Vibe

Honey Play Box is debuting its new Vibrosa app-controlled egg vibrator.

ProDx Health Joins The Play as New Testing Partner, Launches 'Play Safe' Kit

ProDx Health has joined lifestyle organization Play LA as its new testing partner and marked the partnership with the launch of its Play Safe kit.

Cliterature Introduces Pleasure Products Collection

Cliterature has expanded its collection with new vibes, all packaged in the brand's book-shaped boxes.

Like a Kitten, Dr. Tush Partner for 'Aftercare' Campaign

Pleasure brand Like a Kitten and wellness brand Dr. Tush have partnered for an aftercare-centered marketing campaign.

Wicked Sensual Care Debuts 'Coconut' Lube

Wicked Sensual Care (WSC) has introduced its first coconut oil-based lubricant.

Sportsheets Debuts 'Indica' Collection of Bondage, Fetish Accessories

Sportsheets has introduced the new Indica collection from its Sex & Mischief line of bondage and fetish gear.

We-Vibe Debuts 'Temp' Vibe That Heats, Cools

We-Vibe has introduced its new Temp heating and cooling palm vibrator.

Show More