China Said to Be Dominating Sex Toy Market

HONG KONG — It may not surprise you, but a report in the Want China Times says that more than half of the world’s adult toys are manufactured in China.

Ng Man-Lun, a Hong Kong-based sexologist and psychiatrist, said it is estimated that more than 50 percent of sex products sold worldwide are made here. He continued to say that the Chinese are big consumers too, as they took a 70 percent market share in 2008.

Sales of adult toys in China passed 100 million yuan, or $15.9 million, in 2008, and the figure is expected to continue growing at 20 percent a year, according to the report.

"The sex products industry is thriving in China," the report said.

The report cited a survey released last year that found that most buyers were men, while most users were women. A customer spent an average 1,823 yuan, or $289, a year on sex products, a 30 percent increase from 2010.

The majority of purchasers were between 20 and 50 years old, and the most popular sex products were sex toys, massage oil and lingerie, the report said.

Within the industry, sex dolls are one of the hottest sellers, with one factory in eastern China's Zhejiang province making an average of 800 dolls a day, according to the Times report. That factory owner said that the facility produced 70,000 dolls in 2010, worth a total of 5 million yuan, or $792,700.

Most of the dolls were sold in major cities in the southern provinces of Guangdong and Fujian, as well as in Beijing, while some were also exported to South Korea, Japan and Turkey, the factory owner said.

China's first sex shop, an outlet that opened in Beijing in 1993, started a trend and similar stores have popped up nationwide.

Now, China can count on more than 1,000 factories that produce sex toys and novelties. The industry, the report said, is almost completely free of government regulations.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Svakom, Kaotik Labs Named Presenting Sponsors of XBIZ Honors

Svakom and Kaotik Labs have signed on as the Presenting Sponsors of the retail edition of the 2026 XBIZ Honors.

NYC Adult Businesses Seek SCOTUS Appeal in Zoning Case

Attorneys representing a group of New York City adult businesses are asking the U.S. Supreme Court to hear an appeal of a lower court’s decision allowing enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

XR Brands Expands 'Jock Advanced' Collection With 10 New Strokers

XR Brands has added 10 new strokers to its Jock Advanced line of male masturbators.

Orion Debuts 'Erecto' Collection From 'You2Toys' Line

Orion Wholesale has introduced the new Erecto cock ring collection from its You2Toys line.

Tenga Marks 20th Anniversary With New 'Flip 360' Strokers

Pleasure brand Tenga is celebrating its 20th anniversary with the debut of its new Flip 360 stroker sleeves.

Wellness Brand 'Aia*' Launches

The wellness brand Aia* has officially launched.

Orion Debuts 5 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with five new styles.

Honey Play Box, Dildos Assorted Ink European Distro Deal

Honey Play Box has signed a deal with Dildos Assorted (DA) for distribution throughout Southern Europe.

Calvista, Lovense Sign Exclusive Australia/New Zealand Distro Deal for 'Spinel'

Calvista has signed an exclusive Australian and New Zealand distribution deal for Lovense's Spinel thrusting and heating dildo.

Blush Introduces 'Riana' Vibe

Blush has debuted the Riana vibrator.

Show More