China Said to Be Dominating Sex Toy Market

HONG KONG — It may not surprise you, but a report in the Want China Times says that more than half of the world’s adult toys are manufactured in China.

Ng Man-Lun, a Hong Kong-based sexologist and psychiatrist, said it is estimated that more than 50 percent of sex products sold worldwide are made here. He continued to say that the Chinese are big consumers too, as they took a 70 percent market share in 2008.

Sales of adult toys in China passed 100 million yuan, or $15.9 million, in 2008, and the figure is expected to continue growing at 20 percent a year, according to the report.

"The sex products industry is thriving in China," the report said.

The report cited a survey released last year that found that most buyers were men, while most users were women. A customer spent an average 1,823 yuan, or $289, a year on sex products, a 30 percent increase from 2010.

The majority of purchasers were between 20 and 50 years old, and the most popular sex products were sex toys, massage oil and lingerie, the report said.

Within the industry, sex dolls are one of the hottest sellers, with one factory in eastern China's Zhejiang province making an average of 800 dolls a day, according to the Times report. That factory owner said that the facility produced 70,000 dolls in 2010, worth a total of 5 million yuan, or $792,700.

Most of the dolls were sold in major cities in the southern provinces of Guangdong and Fujian, as well as in Beijing, while some were also exported to South Korea, Japan and Turkey, the factory owner said.

China's first sex shop, an outlet that opened in Beijing in 1993, started a trend and similar stores have popped up nationwide.

Now, China can count on more than 1,000 factories that produce sex toys and novelties. The industry, the report said, is almost completely free of government regulations.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts New Pleasure Products for 'Anal August'

Full Circle has introduced its Sparkle-LIT anal plug and My Buddy collection of rechargeable plugs.

Teasr Launches Live Shopping Platform for Creators and Sexual Wellness Brands

Teasr has officially launched its live-selling and social-shopping platform for wellness brands, creators, educators, and artisans.

B-Vibe Debuts 'Premium XXL' Collection

B-Vibe has debuted its Premium XXL collection of dildos and anal pleasure products.

Orion Debuts 'Love Balls' Collection From Cuties Line

Orion Wholesale has introduced the new Love Balls pelvic trainer collection from its Cuties line.

Lovehoney Group Resolves Patent Disputes With Maia Toys, CalExotics, Doc Johnson

Lovehoney Group announced in a statement that it has settled patent disputes with Maia Toys, CalExotics and Doc Johnson Enterprises regarding products protected by the company’s intellectual property rights.

Lovense Debuts Upgraded 'Gush 2' Motion Sensing Masturbator

Lovense has introduced an updated version of its Gush 2 male masturbator, which now includes motion-sensing control capability.

Orgie Introduces New Wellness Products

Orgie has debuted three new wellness products.

LELO Debuts 'Mona Spectra' Massager

LELO has introduced its new Mona Spectra vibrating massager.

The Dungeon Store Debuts 'Jester Stick Cane'

The Dungeon Store has released its new Jester Stick Cane for impact play.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

Show More