China Said to Be Dominating Sex Toy Market

HONG KONG — It may not surprise you, but a report in the Want China Times says that more than half of the world’s adult toys are manufactured in China.

Ng Man-Lun, a Hong Kong-based sexologist and psychiatrist, said it is estimated that more than 50 percent of sex products sold worldwide are made here. He continued to say that the Chinese are big consumers too, as they took a 70 percent market share in 2008.

Sales of adult toys in China passed 100 million yuan, or $15.9 million, in 2008, and the figure is expected to continue growing at 20 percent a year, according to the report.

"The sex products industry is thriving in China," the report said.

The report cited a survey released last year that found that most buyers were men, while most users were women. A customer spent an average 1,823 yuan, or $289, a year on sex products, a 30 percent increase from 2010.

The majority of purchasers were between 20 and 50 years old, and the most popular sex products were sex toys, massage oil and lingerie, the report said.

Within the industry, sex dolls are one of the hottest sellers, with one factory in eastern China's Zhejiang province making an average of 800 dolls a day, according to the Times report. That factory owner said that the facility produced 70,000 dolls in 2010, worth a total of 5 million yuan, or $792,700.

Most of the dolls were sold in major cities in the southern provinces of Guangdong and Fujian, as well as in Beijing, while some were also exported to South Korea, Japan and Turkey, the factory owner said.

China's first sex shop, an outlet that opened in Beijing in 1993, started a trend and similar stores have popped up nationwide.

Now, China can count on more than 1,000 factories that produce sex toys and novelties. The industry, the report said, is almost completely free of government regulations.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Paradise Debuts 'Illumination' Line

Paradise Pleasure Products has introduced its new Illumination collection of pleasure products.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment undergarment line.

Viben Acquires Get Lucky, Mini Halo Brands

Viben has acquired the Get Lucky and Mini Halo pleasure product brands.

Paul Reutershan Joins National Sales Team

Paul Reutershan has joined the sales team at National Distribution.

Starship Introduces New Wellness, Pleasure Product Lines

Starship has debuted its new On My Mind lubricant line and Devil Got Bound bondage collection.

Eldorado, Paradise Ink US Distro Deal for 'Art of Illumination' Collection

Eldorado Trading has inked an exclusive U.S. distribution deal with Paradise Pleasure Products for the new Art of Illumination collection of pleasure products.

Sliquid Expands Massage Oil Collection

Wellness brand Sliquid has introduced two new scented oils to its Massage collection.

Nexus Debuts 'Ascend' Rotating, Thrusting Massager

Nexus has introduced its new Ascend thrusting and rotating massager.

Lovense Debuts 1st 'AI Companion' Love Doll

Lovense has introduced its first AI Companion Doll at the 2026 Consumer Electronics Show (CES) in Las Vegas.

Male Power Debuts 'Eggplant' Collection

Male Power has introduced its new Eggplant collection of men's underwear.

Show More