Match.com Seeks to Take Down XXXMatch.com, EroticMatch.com

ALEXANDRIA, Va. — Online personals giant Match.com has asked a federal court to place an injunction over the operation of XXXMatch.com and EroticMatch.com, claiming that the sites are a rip off of its 17-year-old brand and confusing its customers.

The lawsuit, filed Monday, also says that the operators have lifted and embellished its slogan, "Love is complicated, Match.com is simple" for one of the sites.  EroticMatch, the suit says, uses the slogan, "Love is complicated, sex is simple" in marketing materials.

Defendants named in the suit include the officers and directors of Fiesta Catering International, which owns the familiar brands SexSearch.com, Orgasm.com, ManLink.com, HookUpPartners.com, SlutSeeker.com and numerous others.

Match.com attorneys, who filed the case at U.S. District Court in Alexandria, Va., said that XXXMatch.com and EroticMatch.com's operators are in violation of Section 32 of the Lanham Act because the sites are likely to mislead consumers and potential consumers that their services are affiliated with Match.com

"The XXXMatch.com and EroticMatch.com websites were designed by defendants to make consumers believe mistakenly that the dating services offered through them are associated with Match.com service, and that they emanate from Match.com, thus trading off of Match.com's goodwill," the suit said.

Both XXXMatch.com and EroticMatch.com offer online adult personals, using sexy avatars to guide users through a battery of erotic questions for the right match. The member sites can be accessed for $30 a month, with three- and 12-month packages available.

Match.com, meanwhile, sells basic memberships for $40 a month, with discounts for three- and six-month packages.

Match.com is asking the court to restrain Fiesta Catering's operators from using the website names and slogans, as well as treble damages on all profits realized in conjunction with the use of the brands.

Match.com also is asking for Fiesta Catering to abandon an application to register trademarks at issue in the case. According to U.S Patent and Trademark applications, Fiesta Catering filed for marks relative to the tagline at issue in the case and XXXMatch.com last year.

XBIZ was unable to reach Fiesta Catering operators for comment on the suit.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult, Could Face Override

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect in South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Show More