Dating Factory Launches in U.S., Taps Mo Aguiari to Helm

ATLANTA — Dating Factory announced the launch of its U.S. operations today along with the appointment of Moreno “MO” Aguiari as its head.

Aguirai is being tasked with building the European company's white label dating site domestic business.

“It’s very exciting to be involved in bringing Dating Factory’s unbeatable technology to American webmasters and affiliates,” Aguiari said. “This is an advanced platform that is already tested and proven to make money. Our job now is to show the American market what this incredible white label dating website system can mean for their revenue in 2012.”

Dating Factory CEO Tanya Fathers said Aguiari is the right person for the job.

“We are impressed with Mo’s great track record with webcam sites and with B2B platforms like YNOT, and we’re pleased to welcome him onto the Dating Factory team,” Fathers said. “He has exciting ideas for promoting Dating Factory in the U.S .market, and we’re expecting great things in 2012 from our new Dating Factory USA division.”

The company explained that its white label platform allows webmasters and online entrepreneurs to create their own dating sites, complete with real profiles that can be filtered by niche.

Webmasters use their own domain names, meaning they maintain control over their brand and their marketing efforts.

“This isn’t an affiliate program, this is a chance to build and run your own dating site with your own brand,” explained Aguiari. “With an affiliate program, you send all your traffic to someone else, and what happens then is out of your control. With the Dating Factory system, you’re sending your traffic to your own website, not one of ours. We supply the engine that makes your site work.”

Webmasters also have other earning options, according to the company.

“You’ll make up to 65 percent of initial and recurring sales, plus you can make more money from banner ads running on your sites,” added Aguiari. “Given that dating is a proven money maker that isn’t affected by piracy concerns, this is a great opportunity for US webmasters to build a whole new and stable revenue stream in 2012.”

For more information on the white label system visit or contact Aguiari at