Facebook Now Controls FacebookOfSex Domain

OAKLAND, Calif. — A federal judge has dismissed a lawsuit between Facebook and FriendFinder Networks Inc. over infringement claims arising from FriendFinder's operation of FacebookOfSex.com.

U.S. District Judge Saundra Brown Armstrong last month ordered claims and counterclaims dismissed as both parties forge a settlement agreement over use of the site, which is now registered to Facebook.

Other terms of the settlement have not been released.

In the suit, Facebook said that FriendFinder's Traffic Cat site, FacebookOfSex.com, was too similar to its own trademarked name.

Facebook claimed FacebookOfSex.com provides nearly identical user services as its social network, "but unlike Facebook, defendants permit and indeed encourage the display and posting of pornographic content."

"Upon accessing the FacebookOfSex.com site, a visitor immediately encounters highly graphic and sexually explicit images and videos," the suit said.

Facebook further claimed that FriendFinder's launch of the site was a "calculated scheme to capitalize on the fame of Facebook's marks," particularly because they spread affiliate advertising material, including banner ads that drive traffic to FriendFinder sites.

But FriendFinder, according to counterclaims, said it had problems with Facebook's use of the term "friend finder," which it also has trademarks for.

"[FriendFinder and its subsidiaries, including Traffic Cat and Various Inc.] have tried to use the purported 'FriendFinder' mark as leverage in negotiations, asserting that Facebook must address [FriendFinder's] concerns before they will address Facebook's trademark claims," Facebook attorneys said.

"Facebook's use of 'friend finder; amounts to descriptive fair use and does not infringe Various' purported trademark rights in the 'FriendFinder' term."

With the dismissal, Armstrong ordered that both parties bear their own attorney and court costs and said that the court will retain jurisdiction over the dispute for purposes of enforcing the settlement agreement. 

The suit included claims of trademark dilution and cybersquatting, among 11 charges. Facebook was seeking a restraining order over the site, revenue from the site and actual and punitive damages.

FriendFinder attorney Kristin Holland and Facebook counsel Jeffrey Norberg were not immediately available for comment to XBIZ.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adult Trade Group Pearl Industry Network to Debut at Taboo Vancouver

Pearl Industry Network (PiN), a new trade group for the adult industry focused on content creators, will debut at Taboo Vancouver adult lifestyle and wellness expo next week.

New Creator Platform 'OnlyPhones' Launches

OnlyPhones, a new phone-based creator platform, has officially launched.

AEBN Reveals Ariel Demure as Top Trans Star for Q4 of 2025

AEBN has published its top trans stars list for the fourth quarter of 2025, with reigning XMAs Trans Performer of the Year Ariel Demure landing atop the leaderboard.

Rebel Lynn Launches 'PoleVixens' Through Paysite.com

Rebel Lynn has launched her new pole dancing-themed membership site, PoleVixens, through Paysite.com.

Pineapple Support Taps Athena Bellamy as Brand Ambassador

Pineapple Support has named Athena Bellamy as its newest brand ambassador.

AV Bulletin: Health Warnings, VPNs and Exemptions

Since the Supreme Court’s decision in Free Speech Coalition v. Paxton, more state age verification laws have been introduced around the United States, as well as at the federal level and in other countries. This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Blake Blossom, Derek Kage Cap AEBN's Top Stars for 4th Quarter of 2025

AEBN has revealed its most popular performers in straight and gay theaters for the fourth quarter of 2025.

Adult Time Renews Silver Sponsorship for Pineapple Support

Adult Time has renewed its sponsorship of Pineapple Support at the Silver level.

Pornhub to Block UK Users Without Accounts Starting Feb. 2

Pornhub parent company Aylo will block access to its free video-sharing platforms in the United Kingdom starting Feb. 2 unless users have already set up accounts prior to that date, the company announced Tuesday.

Aylo Wins Another Major Piracy Lawsuit

For the second time in recent weeks, Pornhub parent company Aylo has prevailed in a copyright infringement case against sites pirating its content.

Show More