ATLANTA — This year RockHard Weekend and Forgiven Alcohol Metabolizer are joining forces to blanket the country’s motorcycle rallies and music festivals with current plans to participate in almost 20 events within a six-month period and new events being added.
RockHard Weekend and Forgiven’s partnership kicks off next month at Daytona Bike Week, and will include at least a dozen motorcycle rallies, including Sturgis Motorcycle Rally, which each draw in half a million people every year, the company said. Some of the other confirmed rallies are Leesburg Bike Fest, Panama City Bike Week, Myrtle Beach Bike Week, Republic of Texas Rally and Laconia Bike Week.
In addition, the companies have announced plans to be at several music festivals, including Country Jam, Country USA, RockFest, MoonDance Jam and WE Fest.
“These festivals also draw huge crowds year after year with top national performers from past and present like Rid Rock, Charlie Daniels Band, Heart, Keith Urban, Brad Paisley, Poison, Alabama, and Def Leppard,” the company said.
At each event, RockHard Weekend and Forgiven will have tents, displays, models, signage and free giveaways like samples and branded apparel. Product will be available for sale at tents throughout the event, and from members of the street team who will be scattered throughout the crowds for ultimate brand penetration, the company said.
“These events are about supporting our customers’ passions and connecting with them on that personal level,” says Joshua Maurice, president of RH Laboratories, the company that distributes both products. “RockHard and Forgiven are lifestyle brands that promote fun and excitement, so this is a way to join our customers when they’re doing what they love most.”