RockHard Weekend, Forgiven Promise Major Presence at Upcoming Events

ATLANTA — This year RockHard Weekend and Forgiven Alcohol Metabolizer are joining forces to blanket the country’s motorcycle rallies and music festivals with current plans to participate in almost 20 events within a six-month period and new events being added.

RockHard Weekend and Forgiven’s partnership kicks off next month at Daytona Bike Week, and will include at least a dozen motorcycle rallies, including Sturgis Motorcycle Rally, which each draw in half a million people every year, the company said. Some of the other confirmed rallies are Leesburg Bike Fest, Panama City Bike Week, Myrtle Beach Bike Week, Republic of Texas Rally and Laconia Bike Week.

In addition, the companies have announced plans to be at several music festivals, including Country Jam, Country USA, RockFest, MoonDance Jam and WE Fest.

“These festivals also draw huge crowds year after year with top national performers from past and present like Rid Rock, Charlie Daniels Band, Heart, Keith Urban, Brad Paisley, Poison, Alabama, and Def Leppard,” the company said.

At each event, RockHard Weekend and Forgiven will have tents, displays, models, signage and free giveaways like samples and branded apparel. Product will be available for sale at tents throughout the event, and from members of the street team who will be scattered throughout the crowds for ultimate brand penetration, the company said.

“These events are about supporting our customers’ passions and connecting with them on that personal level,” says Joshua Maurice, president of RH Laboratories, the company that distributes both products. “RockHard and Forgiven are lifestyle brands that promote fun and excitement, so this is a way to join our customers when they’re doing what they love most.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adam & Eve Unveils Stroker Inspired by Octopus From Amazon's 'The Boys'

"The Boys" showrunner Eric Kripke has teamed with Adam & Eve on the release of a new stroker based on Ambrosius the Octopus ahead of the Season 2 premiere of Amazon's spinoff series, "Gen V."

Pjur Debuts 'Toy Lube and Cleaner Collection

Pjur has introduced its new Toy personal lubricant and cleaner collection.

The Male Rose Names Emma Rose Brand Ambassador

Pleasure brand Male Rose has named multi-XMAs winner Emma Rose as its newest brand ambassador.

Kiiroo Debuts 'PowerShot' Stroker

Kiiroo has introduced its PowerShot dual-motor, app-controllable stroker.

Holiday Products, Sweetums Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sweetums.

Orion Expands Cottelli 'Accessoires,' 'Party' Lines

Orion Wholesale has introduced seven new pieces from its Cottelli Accessoires line and one from its Party collection.

ProDx Health Launches Affiliate Program

ProDx Health has launched an affiliate program for creators and other members of the adult industry to promote its home-collection testing kits.

Lovense 'Ferri' Spotlighted on Wired.com

Lovense’s Ferri has been spotlighted on Wired.com.

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli Lingerie line.

JO Debuts Stroker-Optimized Lube

JO has introduced its new Stroker Lube, engineered for use with strokers and sleeves.

Show More