Bloomberg Columnist Calls on Apple to Sell Porn

NEW YORK — If you’ve got porn on your iPod, you didn’t get it through Apple’s iTunes. But according to Bloomberg columnist Mark Gilbert, the company’s reluctance to distribute porn is a big mistake.

Last month Apple announced that its customers were buying 1 million videos per week from the moving picture service that started in October, bringing the total number of downloaded videos to more than 15 million.

With numbers like those, Gilbert sees a blue Apple as a no-brainer.

“It's pretty obvious, if a little dismaying, that adding an adult video section to the iTunes website would generate a ton of new visitors and additional revenue for Apple,” he writes. “If the tiny 2.5 inch screen on the video iPod is no deterrent to people watching ‘Desperate Housewives,’ it's not likely to hinder potential viewers of, errrr, desperate housewives.”

While Gilbert acknowledges that porn doesn’t exactly fit Apple’s image, he sees money as the ultimate barometer.

“Money, though, is the root of all evil, and there's a lot of money to be made from the alleged evil of so-called adult entertainment,” Gilbert writes. “Porn is, literally, the Internet's dirty big secret. There are 4.2 million pornographic websites, with 372 million porn pages handling 68 million search requests per day, according to TopTenReviews, which analyzes software products and Internet services.”

Gilbert cites Apple’s recent decision to introduce software that lets Apple computers with Intel chips run Microsoft applications as evidence that profit, above all else, is king at the company these days. While Gilbert thinks it sad that the one-time maverick is selling out, his column suggests that Apple could have it both ways, making money and blazing trails by jumping headlong into adult content distribution.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AEBN Publishes Report on DP Trends

AEBN has published a report on DP and extreme penetration categories from its straight and gay theaters.

Free Speech Coalition Appoints Megan Stokes to Board of Directors

The Free Speech Coalition (FSC) announced today that it has appointed Megan Stokes to its Board of Directors.

FansRevenue Acquires DivaTraffic

FansRevenue has acquired web traffic service DivaTraffic.

AEBN Announces Peter Green as Top Male Boy/Girl Performer for Summer 2025

AEBN has revealed its top 10 male Boy/Girl performers for summer 2025, with Peter Green landing atop the leaderboard.

Spicey AI Relaunches Site, Debuts $Spicey Tokens

Interactive voice chat platform Spicey AI has relaunched its website and introduced $Spicey tokens.

FSC: Missouri Age Verification Rule Will Not Take Effect August 30

The Free Speech Coalition (FSC) announced that Missouri's proposed age verification legislation will not take effect on August 30, as it had originally estimated.

Little Caprice, Marcello Bravo to Co-Host 2025 XMA Europa Awards

XBIZ is pleased to announce that husband-and-wife duo Little Caprice and Marcello Bravo will co-host adult’s biggest night in Europe: the 2025 XMA Europa Awards on Sept. 4, in the epic climax to XBIZ’s fall events series.

Germany Will Block Payments to AV-Noncompliant Adult Sites as of Dec. 1

Starting Dec. 1, Germany will implement new rules prohibiting financial institutions from providing payment services to adult sites deemed to have inadequate age verification systems and making it easier for the government to target websites mirroring the content of such sites.

Jerkmate Joins Pineapple Support as Partner-Level Sponsor

Jerkmate has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Launches Age Verification Toolkit for Adult Websites

The Free Speech Coalition (FSC) announced today that it has launched a comprehensive toolkit to help adult websites navigate age verification laws.

Show More