LOS ANGELES — The Screaming O and its award-winning Studio Collection have launched the Happy Valentine’s Day to ME retail co-op program for holiday in-store promotions.
The Happy Valentine’s Day to ME campaign includes a full-spectrum marketing kit that accompanies every order of the complete Studio Collection, providing retailers visual displays, signage and product literature. According to the company, the merchandising technique attracts a wider consumer demographic, especially those new to shopping at an adult boutique.
“The Studio Collection has changed the way women shop for sex toys, offering a matched set of sex toys that are stylish, sophisticated, and cleverly designed to look like common cosmetics,” The Screaming O partner Keith Caggiano said. “The Studio Collection’s cleverly discreet disguise exceeds every woman’s expectation for personal pleasure and high-style sophistication.”
Using The Studio Collection’s classy, fashion-forward imagery and promotional displays can help retailers better target new market segments with signage, local advertising, and gift basket contests that collect customer data while offering an interactive shopping event, the company said.
Retailers can enroll by ordering the full Studio Collection line and requesting The Screaming O’s dynamic Studio Collection in-store marketing materials and promotional shopping bags from ScreamingOStudio.com. Retailers can then create dynamic displays and submit a photo for a chance to win cash and product prizes.
The Studio Collection Marketing Kit includes:
• 6 Studio Collection branded posters
• 7 header signs to use in product trays
• 2 tri-mobile signs to hang from the ceiling
• 1 double tray header that can double as a poster
• Pop-up counter card
• Mini-brochures
Retailers who participate are encouraged to offer a Gift With Purchase, awarding a free Studio Collection Make-Up Bag to shoppers who buy three Studio Collection products at once. “Sample packets of Studio Collection O Gloss also make the perfect bonus gift, and every retail store that orders a second full Studio Collection display will receive a gift basket filled with Studio Collection and Screaming O goodies to use as an in-store contest prize,” the company said.
“Contests, ladies’ nights, and other interactive events are the best way for retailers to get to know their shoppers and give them reason to keep coming back for more,” The Screaming O representative Conde Aumann said. “The Screaming O’s designer promotional materials and prizes combined with stores’ event planning and marketing talents make for instant in-store excitement!”
For more information about the retail store co-op program, email mail@thescreamingo.com or call (310) 446-1632.
