Electric Lingerie Inks Exclusive European Distro Deal With Starnet

LAS VEGAS — Electric Lingerie announced today that it has partnered with France-based Starnet for exclusive European distribution.

The company, nominated for the XBIZ 2012 Lingerie/Apparel Company of the Year Award, said it is excited to welcome the New Year with expanded distribution in Europe, and noted that with Starnet’s new structure and the fusion with its French partner company, it has become the biggest European company for sexy lingerie.

Starnet has been in the fashion market since 1995 and specializes in the import/export business of luxury lingerie items.

In addition to its importer activity, Starnet has used new technologies and innovative techniques of marketing and commercialization to allow its distributors to be several lengths ahead, Electric Lingerie said.

“Since 2001, Starnet is one of the first European companies to invest massively in the affiliation system in a B2C market (sponsoring system allowing a partner company to get commissions on every sale made). In 2003, the membership system used to represent 40 percent of the global turnover of the company,” Electric Lingerie said.

In November, Electric Lingerie added several new additions to its line, as well as Hustler Lingerie, Blue Line Men's Underwear and Last Lixx Adult Novelties.

And in April, the company inked an Italian distribution deal, further increasing its worldwide reach.