TORONTO — Advertising network JuicyAds.com has hired industry businesswoman Imortyl Pussycat, a.k.a. Julie Larson, as director of business development.
Larson brings more than two decades of business development experience to the company.
In this role, Larson will contribute to JuicyAds’ client base.
“JuicyAds is extremely well positioned for growth," Larson said. “The company is addressing an important need in the market at a time when companies are realizing that working with the right ad network is a competitive differentiator. And I’m excited to contribute to the ongoing success of the company.”
Larson most recently succeeded in customer acquisitions, branding and relationship management with Exit Chat and Parked Skins, among others.
“We are thrilled to welcome Imortyl Pussycat to the Juicy family,” said Juicy Jay, founder and president of JuicyAds.
“She has done a great job building the brands of the companies she has been affiliated with and satisfying clients worldwide. Her vision, coupled with our product suite is the right combination to achieve long-term success and market leadership.”
In her new role, Larson will integrate her expertise in marketing, management and sales in how the company positions and rolls out several new features in the coming months.