NEW YORK — EdenFantasys.com has announces its partnership with Wet and Evolved Novelties in support of World AIDS Day 2011 with a sale that kicked off on Friday to benefit the AIDS Service Center NYC.
At the center of the campaign is a “retweet” campaign made via EdenFantasys' family of social media accounts, which together have more than 90,000 followers. For every retweet, EdenFantasys will donate $1 to ASC.
EdenFantasys has a history of supporting ASC's efforts — it is the third social media campaign that the company has been initiated in the organization’s honor.
“As long-time supporters of ASC, it's an honor to be able to use our social media team to help them again. It's so much fun to tweet for a good cause,” said Carrie Ann, EdenFantasys's social media manager.
In addition, consumers can join in on the fundraising by purchasing a product by Evolved Novelties or Wet International. Eden and Evolved will donate $1 of every Evolved product sold to ASC. With every Evolved order, customers will also receive a free “Love Taps” toy. Wet International has donated a Free Safer Sex kit to be included in all orders made from Nov.25 to Dec. 1, and is donating 5 percent of sales of Wet products to ASC.
The EdenFantasys community has once again come together to create a video of support for AIDS awareness including community members and staff members. The video will be posted on EdenFantasys.com, which will end an entire week of content dedicated to AIDS awareness on EdenFantasys publications' SexIS magazine and its blog, EdenCafe.
To join on the EdenFantasys Twitter fundraiser, followers can send the message: “Support #WAD2011! @EdenFantasys is donating $1 to @ASCNYC for every retweet! Support ASC and 20 years of positive change!”