“The new owners have new money and new ideas,” ObjectCube’s Jay Janarthanan told XBiz. “We’re trying to figure out what works and what doesn’t. It’s going to take time.”
Boston-based Escom LLC purchased the high-profile domain name for $14 million more than two months ago, but the site continues the same format instituted by former owner Gary Kremen, even though it has a revamped look.
Janarthanan emphasized that Sex.com is the most typed-in domain name on adult terms, and that the new owners don’t see the venture just in the short-term.
“The new owners understand business, even though this is their first adult venture,” said Janarthanan, who declined to give Sex.com’s traffic figures.
ObjectCube consults in the areas of video-on-demand, online chat, dating, hosting and traffic generation.
The company began with a single employee — Jay Janarthanan — writing thousands of lines of DRM code for AEBN in 2002. As AEBN grew, so did Janarthanan’s company, now employing a 23-person team of developers working in Russia and at ObjectCube’s Toronto office.
ObjectCube clients include AEBN, AdamEve.com, Hustler, XonAir, Gamelink, TopBucks and XonDemand.