DevineToys Launches Sister Company Sexual Health Enthusiasts

HOUSTON — DevineToys founder Nina Helms has launched Sexual Heath Enthusiasts, a sexual health and wellness boutique brand offering the AfterCare skin care system for sexual health.

The AfterCare skin science system is designed to improve sexual health with four body products formulated to work together to benefit the skin after sex by supporting and accelerating the body’s natural recuperation process.

“Sex is delightfully noisy, messy, smelly and fun and it can take a toll on a body, too,” Sexual Health Enthusiasts President Nina Helms said. “AfterCare addresses our recovery needs resulting from the rarely discussed after-effects of sex. The AfterCare system is the smart way to cleanse, restore, balance and refresh our intimate selves so we can get back to having more sex sooner.”

Helms, who is seasoned in the sexual wellness space through her eight years owning adult novelty manufacturer DevineToys, first introduced the AfterGlow Cleansing Tissues. The now fully developed AfterCare system is an expansion on AfterGlow. The three new products share the same gender neutral sensibility in scent, purpose and design. 

AfterGlow Cleansing Tissues are intended for post-play clean-up and retail for $9.

The AfterCare line also includes AfterIt Natural Cleansing Foam, which cleans and moisturizes to accelerate recovery and help restore disrupted pH balance. It retails for $22.

Priced at $16, AfterTrace Natural Scent Neutralizer is designed for skin rejuvenation and suppresses odor.

AfterShave natural After Grooming Therapy, which retails for $20, is designed to calm irritated post-hair removal areas and deeply moisturizes and features an exfoliant to diminish ingrown hairs and bumps.

According to the company, the AfterCare skin science system works with the body’s natural chemistry for correct holistic support of sexual wellbeing. The line is formulated with natural, organic and clinically tested ingredients.

For more information, visit SHEAfterCare.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Like a Kitten, Dr. Tush Partner for 'Aftercare' Campaign

Pleasure brand Like a Kitten and wellness brand Dr. Tush have partnered for an aftercare-centered marketing campaign.

Wicked Sensual Care Debuts 'Coconut' Lube

Wicked Sensual Care (WSC) has introduced its first coconut oil-based lubricant.

Sportsheets Debuts 'Indica' Collection of Bondage, Fetish Accessories

Sportsheets has introduced the new Indica collection from its Sex & Mischief line of bondage and fetish gear.

We-Vibe Debuts 'Temp' Vibe That Heats, Cools

We-Vibe has introduced its new Temp heating and cooling palm vibrator.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

ProDx Health Launches 'Priority Club' Expedited Testing Program

ProDx Health has launched its new Priority Club expedited testing program.

Creative Conceptions Increases Satisfyer Inventory

Creative Conceptions is now distributing over 150 new items from Satisfyer.

We-Vibe Debuts 'Chorus Pro' Vibrator

We-Vibe has introduced its new Chorus Pro vibrator for couples.

Orion Debuts 'Flexible Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the Flexible Butt Plug with Vibrations from its Anos line.

Show More