PALM BEACH GARDENS, Fla. — ICM Registry today announced the opening of Landrush, an exclusive 17-day period for the adult community that closes on Nov. 25.
Landrush is the second of the three-part launch process that started with Sunrise and culminates with the launch of General Availability on Dec. 6.
ICM Registry said Landrush is a limited time opportunity for those who want to secure a high value .XXX name for an additional fee over the basic registration cost.
At the end of the Landrush period, domain names with only one application will be awarded directly to the applicant. Domain names with two or more applications will proceed to a closed mini-auction between the respective applicants where the highest bidder wins.
“We are fully dedicated to the needs of the adult entertainment industry,” said Stuart Lawley, CEO of ICM Registry.
“Our goal is to offer an incredible opportunity to secure premium names they’ve always wanted. This is a brand new domain so the opportunities are endless. Adult site owners can find new ways to expand their existing online presence, develop new brands or connect with their fans. ”
ICM offers the exclusive Adult Performer Program to help ensure the correct allocation of performers’ domain names.
Applications can be directly submitted on the ICM Registry website.