Vivid Entertainment Launches Google TV Channel

LOS ANGELES  — Vivid Entertainment has launched Vivid for Google TV today, a TV app designed to make sexually explicit content available through the new Google TV set top device.

The company claims the new channel is the first of its kind and will stream content in high definition to subscriber television sets and computer screens.

However, Pink Visual laid claim to being the first adult Google TV-optimized Internet platform with as reported in XBIZ in October 2010.

A Vivid spokesperson explained that when users launch their Chrome browser on their Google TV device and type, they will get the enhanced Google TV IPTV Channel.

Vivid for Google TV will be available at no additional cost to subscribers to that offers streaming movies, celebrity sex tapes, XXX parodies, educational videos and other content. Access to the site is restricted to persons over 18 years old.

Current Google TV users with set top devices can now access the new system.

A video that shows how Vivid for Google TV programming will look can be seen here.

"Vivid for Google TV gives our fans a new way to enjoy Vivid movies in high quality HD and with other benefits that provide a very appealing, highly enjoyable, and user friendly experience," said Steven Hirsch, co-founder and co-chairman of Vivid.

He added, "It is a central part of our making Vivid available everywhere concept, which gives fans unified access to our content through their personal computers, mobile devices, tablets, television sets and DVD players."

Despite Pink Visual's announcement last year, Hirsch maintained that no other adult companies are currently deploying a true Internet system that includes 24/7 access and constantly streaming movie content.

"We spent more than a year developing a code base for a robust, standalone Internet-TV channel with a friendly interface for the consumer that can be used with the current Google TV technology and other Internet protocol presentation methods now in development," Hirsch said.