Liberator Soothes U.S. Soldiers in Afghanistan

ATLANTA — Luxury erotic furniture designer Liberator recently received a package containing a letter, photographs and mementos from the C Company, 3-4 Assault Helicopter Battalion — the Warriors — who flew under the callsign “Liberator” during a yearlong deployment to Afghanistan.

The letter, signed by crewmember Andy Foreman — a UH-60 Blackhawk pilot, describes how Liberator’s brand recognition served to lighten the mood while overseas.

“Before deploying, our commander showed us a list of callsigns to choose from,” Foreman said in the letter. “Most of us instantly recognized the Liberator callsign and told him that was the name of a sex  toy, advising against it. To this day though, I can’t even remember any of the other options.

“From the moment we began flying missions under our new callsign, it was obvious that most of us, but not all, knew of your sex furniture, and using the Liberator callsign brough some levity to our missions.”

According to Foreman’s letter, callsigns are usually affixed to the cover of a binder that rides on the helicopter’s dashboard; and Foreman took it upon himself to design the logo in which he incorporates the brand’s signature Ramp and Wedge Combo.

“I made one for each of our different callsigns (Liberator 20-29), and many of the other pilots asked to use my coversheets when they went on missions. I logged almost 200 hours of combat flight with the Liberator logo in my windshield, and between the other pilots that flew with it, that’s atleast another 1,500 combat flight hours. We flew everything from routine movements and complex air assaults, to life saving medevac missions, with the Liberator covers sitting front and center.”

According to Liberator’s Chief Marketing Officer Michael Kane, the brand is based on freedom — primarily in the bedroom — and is honored by the tribute.

““The entire Liberator staff was deeply moved by this soldiers story and we all felt a deep sense of pride for our men and women in uniform and are grateful for their dedication and service,” Kane told XBIZ.

Foreman’s letter was accompanied by his “Liberator 23” binder cover, signed by several crew members, as well as photos of the crew. He concludes his letter by noting a recent Liberator Ramp and Wedge purchase as a personal deployment gift for him and his wife.

“Since I arrived home, suffice it to say, we have both been very happy with the purchase and look forward to buying more from you,” Foreman said. “Once again, thank you for boosting my unit’s morale through, what for some, proved to be a pretty trying deployment. And if you get any orders placed by Afghani locals, I think maybe we should get some credit for marketing.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Savage Me Dream Girl Doll' Line

Full Circle has introduced Alyssa, Carla, and Nadia from its Savage Me Dream Girl Doll collection.

Dame Launches 'Green Dildo Coin' Campaign

Sexual wellness brand Dame has partnered with creative agency Stereo Creative to launch its Green Dildo Coin campaign.

Lovehoney Group, Beacon Wellness Settle Canadian Patent Dispute

Lovehoney Group and Beacon Wellness have settled a patent dispute over the latter's sale of a product called the Air Pulsing Arouser in Canada.

Uncover Creations, Sinnovator Sign Distro Deal With Eagle Leather

Pleasure brands Uncover Creations and Sinnovator have inked a distribution deal with Eagle Leather for Australian distribution.

ProDx Health Introduces 'Alpha Male' Test

ProDx Health has introduced its new Alpha Male Home Collection Kit.

Alex Fine Details Her Journey as Dame CEO, Pleasure Activist

Alex Fine’s venture into the world of sextech began with a master’s degree in clinical psychology from Columbia University. Her original goal was to become a sex therapist, but in 2014, she recognized a much broader opportunity.

Le Wand Introduces 'Dual Stimulation' Vibe Collection

Le Wand has debuted its new Dual Stimulation vibrator line.

Sportsheets Expands 'Peaches 'N CreaMe' BDSM Collection

Sportsheets has introduced 13 new items from its Peaches ‘N CreaMe collection of BDSM products.

Satisfyer Rebrands 'Pro 2 Kiss' Vibe as 'Deep Kiss'

Satisfyer has rebranded its Pro 2 Kiss mini vibe as the Deep Kiss.

Lovense Debuts 'Lush Mini' Wearable Egg Vibrator

Lovense has introduced its new remote-controlled Lush Mini wearable egg vibrator.

Show More