Seven ‘til Midnight Serves Up DIY, Convertible Halloween Styles

EL MONTE, Calif. — Seven ‘til Midnight’s Costume or Play...wear either way! Collection and Midnight DIY Kits are among the brand’s range of customizable costumes.

According to Seven ‘til Midnight’s Colleen Jordan, these styles are among the company’s top sellers of the year.

“The most popular style is the Maiden Voyage, a pirate princess that accentuates her curves with a underwire cup bodysuit,” Jordan told XBIZ. “We also introduced more budget-friendly options with our Midnight DIY Kits. With our kits it is easy to take wardrobe staples and combine them with our kits of a headpiece, tutu, and wings to create instant costume chicness.”

The Costume or Play … wear either way! line, which are a combination of a bodysuit with a skirt that can be worn two ways, represents a popular trend among lingerie designers: customization.

“For those who dare to bare their assets can suit up with our bodysuit look, or wear it with a skirt for a chic dressed up style,” Jordan said. “The line was designed with pin up details and inspired by trendy and over-the-top style.  The styles popular in this collection include the Maiden Voyage, Miss Bunny Boom, Major Trouble and the Queen Bee.”

While catering to the 18-45 female demographic, Seven ‘til Midnight recently unveiled a range of plus-size costumes called Baby Got Curves.

“Baby Got Curves had some great additions for the 2011 Halloween season,” Jordan said. “Side Kick, a nod to super heroes, and Red Hoodie Cutie, are two styles that have been added this season that are having fantastic results.  Our plus size line is cut specifically to fit and flatter luscious curves.”

Seven ‘til Midnight offers a stand-alone catalog for costumes, featuring more than 100 styles.

Available for wholesale through XGen Products,email or call (877) 450-9436 for sales.


Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Tantus to Debut New Products at Altitude Intimates Next Week

Tantus will introduce new products next week at the 2024 Altitude show.

Honey's Place Named Honey Play Box Distribution Partner

Honey's Place has formed a distribution partnership with pleasure brand Honey Play Box.

XR Brands Debuts New BDSM Furniture From 'Master Series' Line

XR Brands has introduced the Face Rider Queening Chair, the Leg Spreader Obedience Chair With Sex Machine, and the St. Andrew's Cross Deluxe, from its Master Series of BDSM products.

Orion Unveils 2 New Vibes From 'Sweet Smile' Line

Orion Wholesale has introduced two new vibrators from its Sweet Smile line.

Viben Debuts 'Secret Seduction' Panty Vibe

Viben has unveiled its new Secret Seduction panty vibrator.

Liberator Unveils 2 New 'Toy Mount Snuggle Pillows'

Liberator has introduced the new Arie and Lune snuggling pillows with toy mount pockets.

AllYourDolls Releases 'Lifelike Sex Doll 2024 Guidebook'

AllYourDolls has debuted its “Lifelike Sex Doll 2024 Guidebook.”

Adam & Eve's Bob Christian Passes Away

Industry veteran Bob Christian passed away Friday in North Carolina after an illness, friends have confirmed.

Pipedream Now Shipping 'PDX Extreme Wet Pussies Super' Strokers

Pipedream Products is now shipping five new PDX Extreme Wet Pussies Super Strokers.

Wicked Sensual Care Hosting Live Q&A With Joan Price, Jessica Drake

Wicked Sensual Care will hold an Instagram Live intimacy-themed Q&A, titled "Your Body's Changing: Demystifying Sexual Health and Wellness Needs as You Age,” on Thursday at 12 p.m. PST, featuring Senior Sex Expert Joan Price and Resident Sex Educator and Brand Strategist Jessica Drake.

Show More