Playboy Unveils Wireless Plan

NEW YORK, NY – Playboy Enterprises, Inc. unveiled its latest multimedia venture this week which includes a major online distribution plan and a wireless content deal, all through an alliance with France-based men's lifestyle publisher 1633SA.

As part of the agreement with the 50-year-old Playboy, 1633SA will launch Playboy.fr, an adult entertainment website geared toward young men that will feature Playboy-branded content and streaming media from the Playboy.com archives.

The deal is expected to maximize brand exposure for the Playboy name through a combination of multimedia mediums so far untapped by most adult entertainment entities.

"Global recognition of the Playboy brand has never been stronger and with Internet and wireless penetration growing steadily in France, we feel this is a perfect time to expand our businesses in this market," stated Randy Nicolau, president of Playboy Online.

Also written into the deal is a wireless initiative to supply Playboy content to mobile phones through yet-unspecified wireless networks. According to representatives for Playboy, wireless users will be able to download Playboy wallpaper images, instant messaging content, images, and streaming video.

Playboy already has five international websites under its wingspan in countries like Brazil, Taiwan, Germany, and the Netherlands, according to the company.

The multimedia deal between the two companies is part of a larger strategy by Playboy to branch out the Playboy name on an international scale. Over the past decade, 1633SA has made serious strides in the wireless and broadband marketing sector.

1633SA, the publisher of books and popular magazines such as 'Newlook' and 'Femme Pratique' has been the publisher of Playboy's French magazine edition for the past few years and will provide website content via its editorial offices.

The launch date for Playboy's French multimedia initiative is scheduled for the end of March. The Playboy brand name includes Playboy.com Inc., Playboy Cyber Club, PlayboyNet, PlayboyNet Espanol, and SpiceNet.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

European Commission Approves AV Guidelines, Unveils Prototype App

The European Commission on Monday released its final, approved guidelines for protecting minors online under the EU’s Digital Services Act (DSA) and made public a “white label” age verification app intended to help sites and platforms comply with age verification rules under the DSA.

New Membership Site 'Sluts Corner' Launches

R18 Entertainment has launched a new membership site, SlutsCorner.com.

Roxie Rae Relaunches Site Through XSiteAbility

Roxie Rae has relaunched her site through XSiteAbility.

Federal Appeals Court Vacates FTC 'Click to Cancel' Rule Pending Review

The U.S. Court of Appeals for the 8th Circuit on Tuesday vacated the Federal Trade Commission’s “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions, pending further review.

FSC Drops Florida AV Lawsuit in Wake of SCOTUS Decision

A U.S. district court judge granted on Tuesday a motion by Free Speech Coalition to dismiss the trade association’s lawsuit over Florida’s age verification law, a case that had been on hold pending the Supreme Court’s recent ruling on the constitutionality of state AV laws.

Ukrainian President Responds to Porn Legalization Petition

President Volodymyr Zelensky responded Tuesday to an OnlyFans model’s petition to decriminalize pornography in Ukraine, stating that he would wait for the legislative process to play out “in accordance with established procedure.”

Only Tax Deductions Joins Pineapple Support as Sponsor

Adult industry accounting firm Only Tax Deductions has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Adult Empire Launches 'Conversations' Podcast Series

Adult Empire has launched a new official podcast series hosted by Nicole Chappelle and Charlie.

Sex Work CEO Launches 'Teams Plan' for AI Assistant

Sex Work CEO has introduced the new Teams Plan for its AI-powered, NSFW text generator, GPTease.

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

Show More