LELOi AB Launches New PicoBong Brand

STOCKHOLM — Swedish company LELOi AB has launched a new brand called PicoBong, designed for a younger demographic.

PicoBong’s initial offering consists of six waterproof, travel-ready sex toys that include C-spot, finger, duo, plug and ring vibes.

The company also plans to launch an online marketing campaign that includes flash games, iPhone and Android apps, company-generated blogs and sponsorships at various events.

PicoBong will open a global forum to communicate the value of safe sexual experimentation with the help of sex toys.

“PicoBong is a brand that’s here to stay,” said Daniel Mark Carr, PicoBong brand manager.

“We’re a young team who knows what our customers want and we’re constantly thinking of how to engage with them in ways that nobody else in the industry has tried yet.”

LELOi AB now holds LELO, Intimina by LELO and PicoBong in its portfolio of intimate lifestyle brands.

For more information visit PicoBong.com.