Michael Sperber, president of Astral, told XBiz that the venture with RSP also is aimed at beefing up the company’s traffic, conversions and retentions, and will utilize his industry contacts to increase overall business.
Sperber said he penned the deal with the Washington, D.C.-based company because they struck him as “honest people” and that the relationship builds on a program that has proven to be a steady performer in terms of conversions and retentions since its inception in 1997.
Moira Kelly, co-owner and marketing director for RSP, said the venture with Astral signals a time to bring in new ideas to convert existing traffic, as well as bring in new traffic sources.
"Astral Group brings more than 10 years of industry experience from all aspects of the adult online business,” Kelly said. “Michael Sperber's expertise in all aspects of the e-commerce side of adult online will bring exciting new billing and payment options both to the surfer and the webmaster."
Sperber also maintains business partnerships with 2000Charge, World Dating Partners, International Commerce Solutions and ExactPay, as well as others.