LONDON — The first-ever mobile master class workshop will offered at the XBIZ EU Digital Media Conference in London on Sept. 24 at 4 p.m.
Sessions will be given by a panel of adult mobile experts from six leading adult companies.
The program will enable participants to gain “best in class” strategies and valuable insight in the exponentially growing area of content delivery and distribution across all connected devices.
Panel expert and founder of Cherry Media, Julia Dimambro said, “The latest statistics show that up to 20 percent of website visitors are now doing so via their mobile handsets. However, much of the adult industry still isn't doing much to effectively monetize this expanding audience. Our workshop experts all have years of hands-on experience in what really works to create an effective business model for this booming market.”
Dimambro cited a Morgan Stanley report that claimed by 2014, more people will be accessing the Internet through their handset devices rather than their computers with record growth estimated to be more than 40 percent by 2015.
The workshop will be held at the Radisson Edwardian Bloomsbury hotel and will include a panel session, followed by a series of more intimate break-out groups. Sessions will focus on leveraging real life examples and case studies.
Along with Dimambro, the panel includes: Karen Ciulla, director of Private Media Group’s Mobile Division; Thibaud Hodobay, head of mobile payment provider EG Telecom; Steven Shields, mobile marketer for Katina Leisure; Sebastian Garel-Jones, traffic expert for Adultmoda; and Graeme Kingshott, technical expert for Spankmo Mobile.
An open call to all registered show participants for case studies is now live on XBIZ.net.
“The Master Class Workshop will be invaluable for those looking to move into the adult mobile space, in particular for website operators, affiliates and content producers,” organizers said.
For more information on the workshop email consortium@cherrysauce.com.
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