SugarClick aims to be an Internet guide for those seeking porn online by combining professional reviews, user comments and a numerical rating system into a blog format. Ultimately, users will be able to match their own tastes with those of individual writers for the site as the archive of reviews grows.
“The review itself is the content,” Sugar said. “There are a lot of great adult sites, but most of what’s out there is dreck. This is a hotline to the good stuff.”
Each site reviewed on SugarClick is judged on a mix of subjective and objective criteria, allowing the user to identify what is most important. Users can rely on a lengthy professional review by the SugarClick staff or track the comments of fellow users. Users who prefer not to read reviews at all can take advantage of various categories ranging from “iPod friendly,” to “Cheapskates,” to “Video Junkies,” to name a few.
For a quick reference, users can look at a site’s score, which is based on a 20 point scale. However, the goal is to make the standards as transparent as possible to further increase the effectiveness of the site.
“We’re not keeping anyone in the dark about our standards,” Sugar said. “We’re using the strength of the blog to help users find their preferred niche.”
SugarClick will feature approximately 10 site reviews per week to build a community of users and bloggers. However, there are no plans to police the site for advertorial content.
“We think people are smart enough to sort through it themselves,” Sugar explained. “One great comment and a low score will let the user know that something is amiss.”
SugarClick is the latest venture by Sam Sugar, who publishes SugarBank, a blog dedicated to adult industry news. All SugarBlogs are linked to the SexNotWork network, which was co-founded by Sam Sugar.