CHINO, Calif. — On Sept. 27, at 10 a.m. and 2:00 p.m. ,PST, CalExotics will offer a free online presentation giving an in-depth look at the sales tools and marketing collateral that the manufacturer offers.
The webinar empowers distributors, retailers, party planners and novelty industry professionals with everything they need to maximize their bottom line, the company said.
“We’re a company focused on innovation and technology,” said Susan Colvin, president and CEO of California Exotic Novelties. “As we develop the tools and content to support the industry, we recognize that it’s also our obligation to guide and empower the industry with strategical information. The Power Sales Webinar is offered as support to our distributors, to retailers, for party planners and for everyone who promotes California Exotic Novelties.”
With an emphasis on the California Exotic Novelties QR Code Signage and Product Stickers, the webinar will provide information about obtaining and implementing this new technology on the retail level. Attendees will also be given valuable information about integrating CalExotics.TV and product videos into their marketing strategies.
“We realize that everyone can’t always attend trade shows and meetings,” said Jackie White, vice president of sales for California Exotic Novelties. “The Power Sales Webinar is our way of reaching everyone in the industry who can utilize our marketing collateral. From buyers to party planners, from bloggers to retailers, this webinar is designed to make you a success.”
The webinar is presented by the California Exotic Novelties Marketing and Public Relations department. Al Bloom, director of marketing; Desiree Duffie, director of public relations; and Nichole Grossmann, social media coordinator, will deliver the presentation.
Bloom says, “This webinar is focused on ways to make those who attend heroes at work. Our goal is to provide our customers with everything they need to be successful and profitable.”
Other valuable webinar content includes: education materials for employees and consumers, a look at store merchandising options that get results and tips for leveraging social media with California Exotic Novelties.
“In addition to all the information and tools we’re providing, we are also going to have fun during the webinar,” Duffie said. “We ask attendees to have their smart phone with a QR code reader handy so they can scan QR codes with us. Plus there will be entertaining polls throughout, and we’re giving a lucky attendee a CalExotics gift basket with a retail value over $300. It will be stuffed with samples of our newest and most unique products.”
Attendees can register for either 10 a.m. or 2 p.m, PST. Space is limited and the company encourages registrants to promptly login at their registration time to ensure a space. A recording of the webinar will also be available a week after the live webinar.
To register for the Power Sales Webinar, visit CalExotics.com.