Kama Sutra Announces New Distribution Methods

THOUSAND OAKS, Calif. — Kama Sutra has announced a change in its approach to distribution.

According to the company, the move was to keep its “most prized asset, the retailer and end-user, well-informed and positioned within the ever-changing marketplace.”

“We feel our brand has better focus and support with a limited number of distribution partners,” the company said in a press release. “Unfortunately, in these recent hard economic times, the whole adult industry has fallen victim to price wars, undercutting and erosion of brand value.”

­Kama­ Sutra said it wanted to work with a smaller group to better be able to control such issues.

“We believe our retailers will benefit most from these changes as they will be more knowledgeable and aware of all new developments from­ Kama ­Sutra.­ They will also be able to represent our products without continuous erosion of their margins due to on and off line discounters. ­Ultimately, we believe ­our efforts will now create a much stronger message ­to pass­ to our devoted customers.”

Kama Sutra’s Preferred Distributors includes Honey’s Place, Eldorado, ECN and Nalpac.