VAN NUYS, Calif. — Jennifer Larsen has joined Digital Playground as the company’s new public relations and marketing coordinator.
In her new role, the former talent coordinator at LFP, Inc., will be working closely with Digital Playground’s director of marketing & PR Guyleen Rose.
“I’m in a different capacity here," Larsen told XBIZ Monday as she started her second week at DP. "LFP was very supportive, we still have a great relationship. I’m really excited to be able to work with Digital Playground. I feel like the quality of their content is the best in the industry and I’m really happy to be a part of that.”
Larsen spent the past three years at LFP, coordinating adult talent for both Hustler magazine and the company's busy video division, among other duties.
“LFP was a great company to work for,” she said. “They’re also known for their quality and they’re an iconic part of adult entertainment. I was really happy to be able to be a part of that and I’m excited to be able to still partner with them with the different entities that they have.”
Digital Playground and Hustler routinely team up for store-signing events at Hustler Hollywood's flagship store on Sunset Blvd., and their contract stars frequently land on the cover of the magazine.
Rose said Larsen was a go-to person for her when she was at LFP.
“She’s a bridge-builder,” Rose said. “I’m training her to do everything that I do here marketing and PR-related. She’ll work with talent, write press releases, manage events and travel. With six [contract] girls and a movie every week you need two people.”
Larsen can be contacted at Jennifer@DigitalPlayground.com.