CalExotics Releases Up! Gels, Lubes

CHINO, Calif. — CalExotics now offers a complete line of personal lubricants for women, men and couples with the release of its new Up! line.

“Sometimes gels and lubricants can be the start of foreplay — or just what’s needed during sex,” said Jackie White, California exotics vice president of sales. “And, with so many ideas for sexual pleasure, our new Up! line covers all the bases in the bedroom!”

The Up! line of personal gels and lubricants targets today’s environmentally and health conscious consumer. They are sugar-free, fragrance-free, PH balanced, 100 percent vegan, and are not animal tested.

Up! is enhanced with pomegranate and acai berries and features a handy airless pump applicator.

“It’s important that customers feel safe and confident when using CalExotics products,” said Susan Colvin, company president and CEO. “Our line of Up! personal gels and lubricants is formulated with ingredients and processes that people are demanding.”

With six different products in the collection, Up! offers something for everyone. The Up! Tighten It Up V-Gel is designed to restore youthful tightness of the vagina. Up! Start It Up Accelerator Gel increases clitoral or nipple sensitivity. Up! Back It Up Water-Based Anal Get is a desensitizer that helps enhance anal play. Up! Keep It Up Men’s Delaying Gel desensitizes him for longer-lasting erections, plus it is paraben-free. There is also the Up! Lube It Up Water-Based Personal Lubricant and the Up! Warm It Up Personal Warming Lubricant, both of which clean up with soap and water.

“Up! represents a complete line of gels and lubricants for any type of retailer,” Cal Exotics Director of Marketing Al Bloom said. “Up! is perfect for traditional adult shops, couples-friendly stores, boutiques and more. It looks great on any store shelf and online as well.”