The three-day conference includes numerous symposiums on topics like mobile innovation, billing and growth market analysis, as well as an exhibit hall and networking parties.
NoCreditCard.com and Private Media Group are among hundreds of businesses that plan to show their mobile products at the annual conference, which comes at a time when more adult companies are leaning toward wireless content.
Just yesterday Private Media signed a deal with Seattle-based wContent to bring its content to mobile devices. Its deal with wContent focuses on 1-to-1, SMS and WAP chat, as well as wallpapers, ringtones and erotic games. The deal targets the Asian market, the largest market in the world so far, but could expand to other regions.
Private went live in the fall with 11 new European wireless operators and plans 11 more before spring. So far, the company said it has increased wireless revenue by 100 percent in each of the last four quarters.
NoCreditCard.com also has seen success with its SexNavigator mobile brand. When its wireless unit launched three years ago, the company found immediate success, helping it along with its 10-year-old online division, which now has $120 million in annual revenue and has traffic that exceeds 4 million unique daily users.
Figures for adult content on wireless devices have seen a steady rise in the last few years. Juniper Research says global sales of adult mobile services are seen tripling between 2004 and 2009 to $2.1 billion.
“There’s a huge consumer demand following up on the immense success of the Internet,” James Walz of West Management said. “It’s a sizzling, serious business.”
So far, business has been plentiful in Western and Central Europe, as well as in many Latin American countries.
But one of the keys that nags adult mobile providers is a clear ratings system that U.S. telecoms can rely on. Leading U.S. carriers have been reluctant to jump into the mix, fearing a backlash from conservatives and the religious right if they provide consumers easy adult access to the devices.
