Magna Publishing Acquires Blue Horizon Titles, Internet Rights

PARAMUS, N.J. — Swank magazine publisher Magna Publishing Group has acquired the print and Internet rights of long-time rival company Blue Horizon Media, Inc., publishers of High Society and other popular adult magazines and websites.

Magna owners told XBIZ it has secured the print rights to High Society, Cheri, Black Diamond, Finally Legal, Purely 18 and Playgirl magazines.

However, the Playgirl website and cable TV platform will continue to be run by its current operator, Trans Digital Media, LLC.

The High Society and Cheri websites will be relaunched and added to the Swank Dollars affiliate program.

A dollar amount for the deal was not disclosed.

The former Blue Horizon editorial staff will be retained by Magna and moved to its New Jersey headquarters.

The acquisition now strengthens Magna's position as the predominant publisher of hardcore newsstand “sophisticate” print magazines.

Magna has enjoyed an edge in the ever-dwindling print magazine business in recent years due to it owning of a printing company and progressive expansion into XXX online and DVD businesses.

The company publishes Swank, Fox, Velvet, Gallery, Gent, Genesis and the four titles acquired from Club Media in 2009 that include Club, Club International, Club Confidential and Best of Club. It also publishes Joanna Angel’s Burning Angel magazine.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Op-Ed: The Guardian's XBIZ Amsterdam Podcast Dismisses Creators' Experiences

British newspaper The Guardian’s podcast coverage of XBIZ Amsterdam 2025 purports to investigate the power dynamics of today’s online adult industry. Instead, it ignores creators’ voices, airs tired and outdated preconceptions about the business, and rehashes the unsupported claims of anti-pornography crusaders.

Exsens, Success Systems Partner for 'Independent Resellers' Campaign

Wellness brand Exsens and marketing firm Success Systems have partnered for an independent resellers campaign.

XR Brands Debuts 'Elektra Rechargeable Violet Wand' From 'Master Series' Line

XR Brands has introduced the Elektra rechargeable violet wand from its Master Series collection.

Eva Maxim, BranditScan Launch 'Killer' Promo

Eva Maxim and BranditScan have partnered for the Killer Creator Giveaway promotion.

Blush Debuts 2 New Vibes From 'Temptasia' Collection

Blush has introduced two new vibrators from its Temptasia collection.

Nobü Expands 'Essentials' Collection

Nobü is expanding its Essentials collection with two new vibrators.

Orion Debuts 'Bendable Dual Stimulator' Vibe From Black Velvets Line

Orion Wholesale has expanded its Black Velvets collection with its new Bendable Dual Stimulator vibrator.

2026 XBIZ Exec Awards Nominees for Online Industry Announced

XBIZ is pleased to announce the nominees for the online industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 14 in conjunction with the XBIZ 2026 digital media conference.

2026 XBIZ Exec Awards Nominees for Retail Industry Announced

XBIZ is pleased to announce the nominees for the retail industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony, presented by SVAKOM and Kaotik Labs, on Sunday, Jan. 11, in conjunction with the pleasure products trade show XBIZ Expo.

GutDolls Launches Brand Ambassador Program

German pleasure brand GutDolls has announced the launch of its global Brand Ambassador Program (GutDolls Botschafter Programm).

Show More