Mistersex, Electric Lingerie Ink Italian Distro Deal

ROME — MSX International (Mistersex) and Electric have inked an exclusive distribution deal in Italy for Hustler Lingerie, Electric Lingerie, Lux Fetish Adult Novelties and the Blue Line collection.

The company said the acquisition of these popular brands marks the next logical next step in its growth.

Mistersex has been distributing adult products into the rapidly growing Italian market for the last six years and said it is planning to stay ahead of the trends while assuring that all of its retail items are competitively priced.

In addition to the company's product line with Hustler, Electric's new products cater to the “adventurous, style-conscious young woman,” while Lux Fetish brings a full line of fetish items and Blue Line offers provocative men’s underwear.

The company’s full range of products will be exhibited at the Mistersex booth at the Erofame 2011 event.

All of the company's items can be seen here.

For more information email andrea.marocchini@msx-international.com.