pjur Survey Gauges Sex Trends, Lube Use in Germany

LUXEMBOURG — pjur group tapped TNS Infratest to conduct a survey last month in which 1,013 respondents ages 18-59 offered a peek into the sex trends among German adults.

Roughly two thirds of Germans (64 percent) reported believing that variety is important for a healthy sex life, and look to “stimulating aids” such as lube to make sex more intense. According to the survey one out of five Germans use lube for sex, but also for sensual massages.

“A peek into someone else’s bedroom is always titillating because you never know what you will see,” the company said. “pjur put the Germans to the test and found that their sex life is everything but boring. The most open-minded in this respect turned out to be the younger respondents of the survey.

Among the 18-29 year-olds, one out of 10 Germans harbors dreams of involving other people into the act of sex. More than one-third (38 percent) like to use sex toys, and one third (33 percent) uses lubricant gels or stimulating intimate sprays to add more spice to love play.

“What the survey also shows is that the use of lubricants and other sexual aids has an additional meaning for the older respondents,” the company said. “Eighty percent of the 40 to 49 year-olds stated that they use these products also as a means of prolonging the act of sex.”

The majority (roughly 70 percent) of the 50 to 59 year-olds who use lubricant gels also do so for medical reasons, for instance because of vaginal dryness. Seventy-five percent of the respondents in this age group also use lubricating products for relaxing massages.

The survey also showed a general lack of knowledge when it comes to lubes with 23 percent of the respondents reporting limited familiarity with its uses, including where it could be purchased.

To view the survey results, visit pjur.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Sliquid Launches B2B Portal 'Sliquid HQ'

Sliquid has launched Sliquid HQ, the company's new B2B portal centralizing its distribution, educational, and marketing resources.

COTR Taps Dr. Alix Agar for Advisory Board

COTR has appointed Dr. Alix Agar to its medical and therapeutic advisory board.

CC Wellness Names Melody Cazarin Director of Strategic Accounts

JO parent company CC Wellness has appointed Melody Cazarin to the position of director of strategic accounts.

Orion Expands Cottelli 'Bondage' Line

Orion Wholesale has added five new lingerie sets to its Cottelli Bondage collection.

Full Circle Expands 'Savage Me' Line of Strokers

Full Circle has expanded its line of Savage Me strokers.

XR Brands Debuts 'Scarlet Seduction' Travel Set From 'Master Series' Line

XR Brands has introduced the Scarlet Seduction Leather Bondage Travel Set from its Master Series collection.

Morari Debuts 'MOR' Male Enhancement Patch

Sexual wellness brand Morari, Inc. has launched its new male enhancement patch, MOR.

Svakom Products Featured in Norwegian Public Sexual Health Program

Norway’s national welfare administration (NAV) has added two of Svakom’s pleasure products to its sexual health program.

Orion Debuts 'Rabbit Vibrator With Tickler' From Sweet Smile Line

Orion Wholesale has introduced the Rabbit Vibrator with G-Spot/Anal Tickler from its Sweet Smile line.

LELO Debuts 'Ina Thrust' Thrusting Vibrator

LELO has introduced its new Ina Thrust thrusting vibrator.

Show More