pjur Survey Gauges Sex Trends, Lube Use in Germany

LUXEMBOURG — pjur group tapped TNS Infratest to conduct a survey last month in which 1,013 respondents ages 18-59 offered a peek into the sex trends among German adults.

Roughly two thirds of Germans (64 percent) reported believing that variety is important for a healthy sex life, and look to “stimulating aids” such as lube to make sex more intense. According to the survey one out of five Germans use lube for sex, but also for sensual massages.

“A peek into someone else’s bedroom is always titillating because you never know what you will see,” the company said. “pjur put the Germans to the test and found that their sex life is everything but boring. The most open-minded in this respect turned out to be the younger respondents of the survey.

Among the 18-29 year-olds, one out of 10 Germans harbors dreams of involving other people into the act of sex. More than one-third (38 percent) like to use sex toys, and one third (33 percent) uses lubricant gels or stimulating intimate sprays to add more spice to love play.

“What the survey also shows is that the use of lubricants and other sexual aids has an additional meaning for the older respondents,” the company said. “Eighty percent of the 40 to 49 year-olds stated that they use these products also as a means of prolonging the act of sex.”

The majority (roughly 70 percent) of the 50 to 59 year-olds who use lubricant gels also do so for medical reasons, for instance because of vaginal dryness. Seventy-five percent of the respondents in this age group also use lubricating products for relaxing massages.

The survey also showed a general lack of knowledge when it comes to lubes with 23 percent of the respondents reporting limited familiarity with its uses, including where it could be purchased.

To view the survey results, visit pjur.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Anastasia's Bedroom Introduces 'Lightly Loved Lingerie' Collection

Anastasia’s Bedroom, a Canadian-based online retailer, has debuted its Lightly Loved Lingerie collection.

LELO Debuts 'Surfer 2' Anal Plug

LELO has introduced its new Surfer 2 anal plug.

Our Erotic Journey Expands 'Cristal Collection' of Vibrators

Our Erotic Journey has introduced five new vibrators from its Cristal Collection.

Nice & Naughty Names Chris Fleiger Director of Operations

Michigan-based retail chain Nice & Naughty has appointed Chris Fleiger as its new director of operations.

XBIZ Retreat to Make Its Cabo Comeback Aug. 17-21

XBIZ Retreat will return to Cabo San Lucas Aug. 17–21, bringing together top LATAM retail buyers and pleasure product brands for a week of dealmaking and networking.

Orion Debuts 'Oral Fun' Vibrator Collection

Orion Wholesale has introduced its Oral Fun vibrator line.

Federal Judge Orders Refunds for Companies That Paid Trump Tariffs

A judge for the U.S. Court of International Trade on Wednesday ordered U.S. Customs and Border Protection to refund duties paid under the Trump administration’s sweeping program of tariffs.

Full Circle Introduces 'My Buddy' Plug Collection

Full Circle has debuted its new My Buddy line of vibrating anal plugs.

Vibratex Names Kerrie McKinnon as Retail Specialist

Vibratex has named Kerrie McKinnon as its new retail specialist.

Orion Debuts 'Suspender Corset' From Cottelli Lingerie

Orion Wholesale has introduced a suspender corset from its Cottelli Lingerie line.

Show More