Penthouse Revamps Online Store

BOCA RATON, Fla. — Penthouse has announced the launch of its redesigned online store,

Visualized by its partner Springle, LLC, Penthouse said the redesign offers a fresh look and feel as well as numerous new features such as specialized product categories and customer favorites intended to enrich the user experience. The company said another highlight of the new site is the entire collection of Penthouse-licensed merchandise now will be available for purchase on one site. That includes Penthouse apparel, lingerie, shoes, bar ware, adult toys, books, jewelry and calendars.

"We are excited about the new It is extremely user-friendly and offers more merchandise than ever before," said Amanda Byrd, director of licensing for Penthouse. "Some of the exclusive features on the site are our 'Shop by Experience' category and 'Penthouse Pet Picks' which is a selection of items chosen by our most popular Pets encouraging customers to buy them." will also feature other well-known brands and products, hand-picked for being unique and fashion forward.