Vivas said that her appearance at the SXSW festival is part of an ongoing campaign on the part of Pink Visual to develop inroads into the realms of mainstream entertainment and technology.
“We believe that in order for our company to continue to grow and thrive, we have to establish brand presence outside of the usual channels of exposure for adult entertainment companies," she said.
“Obviously, that’s a tricky thing to do when you distribute an age-restricted product, so our means of gaining that exposure is rooted in the way we use and develop technology, in our business-to-business relationships and in the way we relate to the media. South By Southwest represents an excellent opportunity to continue to communicate the fact that Pink Visual is not your typical porn company.”
Vivas will be joined on the SXSW panel by Connor Young, president of YNOT Group, Jay Kopita, the director of operations for the YNOT Summit, Kathee Brewer of Daily Babylon and Michael Brandvold, owner of Michael Brandvold Marketing.
For more information on South by Southwest Interactive, go to SXSW.com.